Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds
Agency Intel / TW
“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk
Roster · 134 accounts · 134 shown
The full ledger.
Sortable by score, conflict, sector, intel-depth, momentum.
Conflict
Tier
134 of 134 shown · sorted by score ↓
| # | Account | Sector | Conflict | AOR · since | Spend NT$M | 30d | Signals | Wedges | Score ↓ | Conf. |
|---|---|---|---|---|---|---|---|---|---|---|
| 01 | Uni-President Enterprises 1216 · 統一企業 | FMCG | Attack | Leo Burnett Taiwan Publicis · since 2007 | 2,200 | -0.4% | 0 | 95 | ||
| 02 | CTBC Financial Holding 2891 · 中信金控 | Finance | Attack | McCann Worldgroup Taiwan IPG · since 2014 | 950 | -0.4% | 0 | 95 | ||
| 03 | Hotai Motor 2207 · 和泰汽車 | Auto | Attack | Dentsu Creative Taiwan Dentsu · since 2007 | 1,600 | -0.4% | 0 | 95 | ||
| 04 | Apple Taiwan MNC · 蘋果亞洲股份有限公司台灣分公司 | MNC Tech | Attack | TBWA\Media Arts Lab (creative); OMD / Omnicom Media Group (media) Omnicom · since 2006 | — | -0.4% | 0 | 95 | ||
| 05 | Far EasTone Telecommunications 4904 · 遠傳電信 | Telecom | Attack | BBDO Taiwan Omnicom · since 2018 | 900 | -0.4% | 0 | 95 | ||
| 06 | Diageo Taiwan MNC · 帝亞吉歐台灣 | MNC FMCG | Attack | Carat (Dentsu) Dentsu · since 2017 | — | -0.4% | 0 | 95 | ||
| 19 | BMW Taiwan (via Pan German Motors / Pan German Universal Motors) MNC · 汎德永業汽車股份有限公司 (BMW Taiwan 總代理 汎德) | MNC Auto (Premium) | Greenfield | Bremen Digital Creative (Taiwan independent, digital/social — confirmed long-term incumbent); media-buying agency NOT publicly confirmed independent (Taiwan local) · since 2010 | — | -0.4% | 0 | 95 | ||
| 20 | Samsung Taiwan MNC · 台灣三星電子股份有限公司 | MNC Tech | Greenfield | Cheil PengTai Taiwan (鵬泰) — digital/social creative Samsung Group (captive) · since 2007 | — | -0.4% | 0 | 95 | ||
| 21 | Pernod Ricard Taiwan MNC · 保樂力加台灣 | MNC Beverage | Greenfield | Omnicom (PHD) global media; multi-shop creative — BETC + Marcel (Publicis) on Chivas, Anomaly on Jameson, DDB on Martell, Mother + others post-2024 on Absolut Omnicom (media); mixed (creative — Publicis anchors on Chivas) · since 2016 | — | -0.4% | 0 | 95 | ||
| 22 | Mondelez Taiwan MNC · 億滋台灣 | MNC FMCG | Greenfield | Publicis Groupe (Publicis Media bespoke — Starcom + Spark Foundry) Publicis Groupe · since 2016 | — | -0.4% | 0 | 95 | ||
| 23 | Sanofi Taiwan MNC · 賽諾菲台灣 | MNC Pharma | Greenfield | Mindshare (WPP/GroupM) global media; WPP creative agencies GCI Health + VML on corporate brand; Publicis Health + Havas on selected creative scopes WPP (primary) · since 2018 | — | -0.4% | 0 | 95 | ||
| 24 | GSK Taiwan MNC · 葛蘭素史克台灣 | MNC Pharma | Greenfield | Publicis Media (platformGSK bespoke unit) — Publicis Health (Saatchi Wellness, Digitas Health, Razorfish Health, Heartbeat, Langland) on creative Publicis Groupe · since 2018 | — | -0.4% | 0 | 95 | ||
| 121 | IKEA Taiwan MNC · 宜家家居股份有限公司 (IKEA Taiwan) | MNC Retail | Held | Mindshare Taiwan (media, digital since Dec 2008 — confirmed WPP incumbent); creative agency unverified (NOT Ingka McCann since DFI is separate franchise) WPP · since 2008 | — | -0.4% | 0 | 95 | ||
| 122 | Colgate-Palmolive Taiwan MNC · 高露潔台灣 | MNC FMCG | Held | EssenceMediacom (WPP / GroupM) global media; Red Fuse Communications (WPP bespoke unit, anchored Y&R/VML) on global creative + production WPP · since 2014 | — | -0.4% | 0 | 95 | ||
| 123 | AstraZeneca Taiwan MNC · 台灣阿斯特捷利康股份有限公司 | MNC Pharma | Held | Mindshare (WPP — global media AOR since 2018); creative mixed (VML/WPP, McCann Health/IPG, Saatchi Wellness/Publicis split by therapy) WPP · since 2018 | — | -0.4% | 0 | 95 | ||
| 124 | Eli Lilly Taiwan MNC · 台灣禮來股份有限公司 | MNC Pharma | Held | WPP (creative — VML, Ogilvy Health, Hogarth production); media mixed (Mediahub/IPG historical) WPP · since 2019 | — | -0.4% | 0 | 95 | ||
| 25 | Citi Taiwan (Citigroup) MNC · 花旗台灣 | MNC Finance | Greenfield | Publicis Media (Spark Foundry / most recent global cycle) Publicis Groupe · since 2020 | — | -0.4% | 0 | 94 | ||
| 125 | HSBC Taiwan MNC · 匯豐台灣 | MNC Finance | Held | Mindshare (WPP / GroupM bespoke HSBC unit) WPP · since 2020 | — | -0.4% | 0 | 94 | ||
| 07 | Acer 2353 · 宏碁 | Tech | Attack | Saatchi & Saatchi Singapore Publicis · since 2015 | 600 | -0.4% | 0 | 91 | ||
| 126 | Cathay Financial Holding 2882 · 國泰金控 | Finance | Held | Ogilvy Taiwan WPP · since 2011 | 1,200 | -0.4% | 0 | 91 | ||
| 127 | ASUS 2357 · 華碩 | Tech | Held | Bates CHI&Partners WPP · since 2013 | 1,400 | -0.4% | 0 | 91 | ||
| 26 | Kimberly-Clark Taiwan MNC · 金百利克拉克台灣 | MNC FMCG | Greenfield | Mindshare (WPP / GroupM) global media; VML (formerly Wunderman Thompson, WPP) on Huggies + Kotex global creative; FCB (IPG) on Kleenex; Ogilvy (WPP) on selected corporate WPP (primary) · since 2018 | — | -0.4% | 0 | 90 | ||
| 08 | Nestlé Taiwan MNC · 台灣雀巢 | MNC FMCG | Attack | Publicis Media (likely Starcom Taiwan / Zenith for TW; bespoke 'Nestlé One' in China) Publicis · since 2018 | — | -0.4% | 0 | 88 | ||
| 27 | Mercedes-Benz Taiwan MNC · 台灣賓士股份有限公司 | MNC Auto (Premium) | Greenfield | Omnicom Team X (global creative + media since Jan 2022); Ogilvy & Mather Taipei historical Taiwan creative AOR (status post-2022 unverified) Omnicom (global) / WPP-Ogilvy (Taiwan historical, possibly retained) · since 2022 | — | -0.4% | 0 | 87 | ||
| 28 | Reckitt Benckiser Taiwan MNC · 利潔時台灣 | MNC FMCG | Greenfield | Carat (Dentsu) global media; multi-shop creative — BBH (Vanish/Finish/Air Wick), Havas Lemz (Dettol), McCann (Mucinex), with various indies on Durex + Mead Johnson Dentsu (media); mixed (creative) · since 2020 | — | -0.4% | 0 | 84 | ||
| 29 | Coca-Cola Taiwan MNC · 台灣可口可樂 | MNC FMCG | Greenfield | WPP Open X (global) / Starcom Taiwan (historical TW media) / Leo Burnett Taiwan (TW digital creative since 2012) WPP (global) / Publicis (TW historical) · since 2021 | — | -0.4% | 0 | 83 | ||
| 30 | Roche Taiwan (Pharma + Diagnostics) MNC · 台灣羅氏 (羅氏大藥廠 + 羅氏診斷) | MNC Pharma | Greenfield | Publicis Health (creative since 2019); global media fragmented (Dentsu/carat historical) — no single global media AOR Publicis Groupe (creative) / mixed (media) · since 2019 | — | -0.4% | 0 | 83 | ||
| 31 | Procter & Gamble Taiwan MNC · 寶僑家品台灣 | MNC FMCG | Greenfield | Publicis Groupe (Wave / PG One bespoke unit — Starcom + Publicis Media) Publicis Groupe · since 2014 | — | -0.4% | 0 | 81 | ||
| 09 | PepsiCo Taiwan MNC · 台灣百事食品 | MNC FMCG | Attack | OMD Taiwan Omnicom · since 2012 | — | +0.6% | 1 | 80 | ||
| 10 | Henkel Taiwan MNC · 漢高台灣 | MNC FMCG | Attack | Dentsu (Carat) global media; Dentsu Creative on consolidated creative scope; multi-shop on regional adaptations including some legacy WPP (Wunderman Thompson) and DDB Dentsu · since 2020 | — | -0.4% | 0 | 74 | ||
| 32 | Heineken Taiwan MNC · 海尼根台灣 | MNC Beverage | Greenfield | Carat (Dentsu) global media; Publicis Le Pub on Heineken global creative; Iris Worldwide on Tiger; multi-shop regional on Sol/Desperados/Amstel Dentsu (media); Publicis Groupe (creative — Heineken flagship) · since 2020 | — | -0.4% | 0 | 74 | ||
| 33 | Novartis Taiwan MNC · 台灣諾華股份有限公司 | MNC Pharma | Greenfield | Publicis Health (creative — Saatchi Wellness, Digitas Health, Razorfish Health) + Publicis Media (media — Starcom/Zenith/Publicis Health Media) Publicis Groupe · since 2018 | — | -0.4% | 0 | 74 | ||
| 34 | AbbVie Taiwan MNC · 台灣艾伯維股份有限公司 | MNC Pharma | Greenfield | Publicis Health (Rx creative + media since 2013) Publicis Groupe · since 2013 | — | -0.4% | 0 | 74 | ||
| 35 | Chunghwa Telecom 2412 · 中華電信 | Telecom | Greenfield | Project-tendered — | 1,800 | +0.6% | 1 | 66 | ||
| 36 | Pfizer Taiwan MNC · 輝瑞台灣 | MNC Pharma | Greenfield | Publicis Health Media Publicis Groupe · since 2023 | — | -0.4% | 0 | 65 | ||
| 37 | Mega Financial Holding 2886 · 兆豐金控 | Finance | Greenfield | Project-tendered — | 180 | +0.6% | 1 | 61 | ||
| 38 | Mars Taiwan MNC · 瑪氏台灣 | MNC FMCG | Greenfield | Mindshare (WPP / GroupM bespoke 'Team Mars' unit) global media; BBDO (Omnicom) on global confectionery + petcare creative; multi-shop on regional adaptations WPP (media); Omnicom (creative) · since 2018 | — | -0.4% | 0 | 61 | ||
| 39 | Kraft Heinz Taiwan MNC · 卡夫亨氏台灣 | MNC FMCG | Greenfield | Publicis Groupe ('Power of One' integrated unit — Publicis Media + Publicis creative + Sapient + Digitas); David / Ogilvy (WPP) and Wieden+Kennedy on selected creative Publicis Groupe (primary integrated AOR) · since 2018 | — | -0.4% | 0 | 61 | ||
| 40 | Danone Taiwan MNC · 達能台灣 | MNC FMCG | Greenfield | Omnicom (OMD) global media; multi-shop creative — BETC (Havas) on Evian, McCann on Aptamil regional, TBWA + DDB on regional adaptations Omnicom (media); mixed (creative) · since 2017 | — | -0.4% | 0 | 61 | ||
| 41 | AB InBev Taiwan MNC · 百威英博台灣 | MNC Beverage | Greenfield | Carat (Dentsu) global media; multi-shop creative — David (WPP) on Corona, Wieden+Kennedy on Bud Light + Stella Artois, DDB on Budweiser global anthems, Anomaly on selected Dentsu (media); mixed (creative — partial WPP) · since 2018 | — | -0.4% | 0 | 61 | ||
| 42 | President Chain Store (7-Eleven Taiwan) 2912 · 統一超商 | Retail | Greenfield | In-house dominant — | 1,500 | -0.4% | 0 | 60 | ||
| 43 | Taishin Financial Holding 2887 · 台新金控 | Finance | Greenfield | In-house dominant — | — | -0.4% | 0 | 60 | ||
| 44 | Haleon Taiwan MNC · Haleon 台灣 | MNC Consumer Health | Greenfield | WPP (wellness + oral health — Sensodyne, Aquafresh, Centrum, Caltrate, Emergen-C); Publicis Groupe (OTC — Voltaren, Panadol, Advil) split: WPP + Publicis Groupe · since 2025 | — | -0.4% | 0 | 60 | ||
| 45 | Bayer Taiwan MNC · 拜耳台灣 | MNC Pharma | Greenfield | Interpublic Group (IPG) — global Consumer Health (creative + production + media); Pharmaceuticals (Rx) division has separate, less-publicized agency relationships IPG (Consumer Health); mixed (Pharmaceuticals) · since 2025 | — | -0.4% | 0 | 60 | ||
| 46 | Kia Taiwan MNC · 台灣森那美起亞 | MNC Auto | Greenfield | Innocean Worldwide (HMG captive) — global creative + media primary; David&Goliath in US; TW local via 台灣森那美起亞-appointed shops Hyundai Motor Group captive (Innocean independent/family-owned) · since 2005 | — | -0.4% | 0 | 59 | ||
| 47 | Fubon Financial Holding 2881 · 富邦金控 | Finance | Greenfield | In-house dominant — | 1,100 | -0.4% | 0 | 55 | ||
| 48 | Taiwan Mobile 3045 · 台灣大哥大 | Telecom | Greenfield | In-house dominant — | 1,500 | -0.4% | 0 | 55 | ||
| 49 | Yulon Motor 2227 · 裕隆汽車 | Auto | Greenfield | In-house dominant — | — | -0.4% | 0 | 55 | ||
| 50 | Cheng Shin Rubber Industry (Maxxis) 2105 · 正新橡膠 | Lifestyle | Greenfield | In-house dominant — | — | -0.4% | 0 | 55 | ||
| 51 | Wowprime Group 2727 · 王品 | FMCG | Greenfield | In-house dominant — | — | -0.4% | 0 | 55 | ||
| 52 | Sanyang Motor (SYM) 2206 · 三陽工業 | Auto | Greenfield | In-house dominant — | — | -0.4% | 0 | 55 | ||
| 53 | China Life Insurance 2823 · 中國人壽 | Finance | Greenfield | Multi-shop fragmented — | — | -0.4% | 0 | 55 | ||
| 54 | China Airlines 2610 · 中華航空 | Aviation | Greenfield | Project-tendered — | — | -0.4% | 0 | 55 | ||
| 55 | PChome Online 8044 · 網家 | Retail | Greenfield | In-house dominant — | — | -0.4% | 0 | 55 | ||
| 56 | momo.com (Fubon Multimedia Technology) 8454 · 富邦媒體科技 | Retail | Greenfield | In-house dominant — | — | -0.4% | 0 | 55 | ||
| 57 | POYA International 5904 · 寶雅國際 | Retail | Greenfield | In-house dominant — | — | -0.4% | 0 | 55 | ||
| 109 | Giant Manufacturing 9921 · 巨大機械 | Lifestyle | In-house | In-house in-house | 280 | -0.4% | 0 | 55 | ||
| 58 | SinoPac Financial Holdings 2890 · 永豐金控 | Finance | Greenfield | Project-tendered — | — | -0.4% | 0 | 51 | ||
| 59 | Hyundai Taiwan MNC · 南陽實業 / 現代汽車台灣 | MNC Auto | Greenfield | Innocean Worldwide (Hyundai Motor Group captive in-house) — global creative + media primary; TW local via 南陽實業-appointed shops Hyundai Motor Group captive (Innocean is independent/family-owned, not WPP/Omnicom/Publicis/IPG) · since 2005 | — | -0.4% | 0 | 49 | ||
| 60 | E.SUN Financial Holding 2884 · 玉山金控 | Finance | Greenfield | Project-tendered — | 550 | -0.4% | 0 | 47 | ||
| 61 | Eslite Spectrum 2926 · 誠品生活 | Lifestyle | Greenfield | In-house dominant — | 60 | -0.4% | 0 | 47 | ||
| 62 | Lion Travel Service 2731 · 雄獅旅行社 | Lifestyle | Greenfield | In-house dominant — | — | -0.4% | 0 | 47 | ||
| 63 | Yuanta Financial Holdings 2885 · 元大金控 | Finance | Greenfield | In-house dominant — | — | -0.4% | 0 | 47 | ||
| 64 | Hey Song Corporation 1234 · 黑松 | FMCG | Greenfield | In-house dominant — | — | -0.4% | 0 | 47 | ||
| 65 | L'Oréal Taiwan MNC · 萊雅台灣 | MNC Beauty | Greenfield | Publicis Groupe (Power of One bespoke — Starcom + Publicis One TW) Publicis Groupe · since 2024 | — | -0.4% | 0 | 47 | ||
| 66 | Netflix Taiwan MNC · Netflix 台灣 | MNC Entertainment / Streaming | Greenfield | Hakuhodo H+ (SEA + Taiwan) Hakuhodo DY (independent of Big 6) · since 2024 | — | -0.4% | 0 | 47 | ||
| 128 | The Estée Lauder Companies Taiwan MNC · 雅詩蘭黛台灣 | MNC Beauty | Held | WPP Media (GroupM bespoke ELC unit) WPP · since 2026 | — | -0.4% | 0 | 47 | ||
| 67 | Far Eastern Department Stores 2903 · 遠東百貨 | Retail | Greenfield | In-house dominant — | 350 | -0.4% | 0 | 46 | ||
| 68 | Merida Industry 9914 · 美利達工業 | Lifestyle | Greenfield | In-house dominant — | — | -0.4% | 0 | 46 | ||
| 69 | Shanghai Commercial & Savings Bank 5876 · 上海商業儲蓄銀行 | Finance | Greenfield | Multi-shop fragmented — | — | -0.4% | 0 | 46 | ||
| 11 | Unilever Taiwan MNC · 台灣聯合利華 | MNC FMCG | Attack | OMG Taiwan (Omnicom Media Group) Omnicom · since 2024 | — | -0.4% | 0 | 45 | ||
| 70 | McDonald's Taiwan MNC · 台灣麥當勞 | MNC QSR | Greenfield | Ogilvy Taiwan (creative, current — Goodnight Song 2025) + Leo Burnett Taiwan (creative, prior — 40th anniversary 2024) WPP (Ogilvy) / Publicis (Leo Burnett) — split locally · since 2025 | — | -0.4% | 0 | 45 | ||
| 129 | Johnson & Johnson Taiwan MNC · 嬌生台灣 | MNC Pharma | Held | WPP (CMI Media Group + GroupM/Mindshare) — Innovative Medicine global media; MedTech multi-shop separately; ACUVUE consumer separate WPP · since 2024 | — | -0.4% | 0 | 45 | ||
| 130 | Domino's Pizza Taiwan MNC · 達美樂披薩台灣 (Domino's Pizza Taiwan) | MNC QSR | Held | Wavemaker (WPP — global media AOR since 2020); WorkInProgress (WIP — bespoke US creative since 2018); TW creative via local shops WPP · since 2020 | — | -0.4% | 0 | 45 | ||
| 71 | Burger King Taiwan MNC · 漢堡王台灣 (Burger King Taiwan) | MNC QSR | Greenfield | Spark Foundry (Publicis — global media AOR since 2019); DAVID Madrid/Miami (WPP/Ogilvy network — global creative scope on Burger King) Publicis Groupe (media) / WPP (creative — DAVID/Ogilvy) · since 2019 | — | -0.4% | 0 | 43 | ||
| 72 | China Motor Corporation 2204 · 中華汽車 | Auto | Greenfield | Records stale (pre-2010) — | — | -0.4% | 0 | 39 | ||
| 73 | Volkswagen Taiwan MNC · 台灣福斯汽車 | MNC Auto | Greenfield | PHD (Omnicom) — global media for VW passenger + Skoda + LCV EMEA since 2020; MediaCom/EssenceMediacom (WPP/GroupM) historic APAC incumbent on VW Group; TW local activation via distributor-appointed agencies Omnicom (global media post-2020 EMEA); WPP (legacy APAC + creative work) · since 2020 | — | -0.4% | 0 | 39 | ||
| 74 | Stellantis Taiwan MNC · Stellantis 台灣 (多品牌經銷) | MNC Auto | Greenfield | Publicis Groupe ('Power of One' Stellantis bespoke unit) — global media + creative integrated lead since 2021; Leo Burnett (Publicis) on Alfa Romeo; legacy GS&P / Doner on Jeep US; TW local via brand-specific distributors (慶事汽車 Jeep, 寶嘉聯合 Peugeot/Citroen/DS) appointing shops independently Publicis Groupe (global lock post-2021 merger) · since 2021 | — | -0.4% | 0 | 39 | ||
| 75 | Disney Taiwan / Disney+ Taiwan MNC · 迪士尼台灣 | MNC Media & Entertainment | Greenfield | Disney+ global to OMD (Omnicom) since 2020; theatrical rotated by title in TW — Carat/Mindshare/local mixed · since 2020 | — | -0.4% | 0 | 39 | ||
| 76 | EVA Airways 2618 · 長榮航空 | Aviation | Greenfield | Multi-shop fragmented — | — | -0.4% | 0 | 38 | ||
| 12 | Microsoft Taiwan MNC · 台灣微軟 | MNC Tech | Attack | Carat (Dentsu) Dentsu · since 2018 | — | -0.4% | 0 | 36 | ||
| 13 | HP Inc. Taiwan MNC · 台灣惠普 | MNC Tech | Attack | OMD (Omnicom) Omnicom · since 2019 | — | -0.4% | 0 | 36 | ||
| 14 | Lenovo Taiwan MNC · 聯想台灣 | MNC Tech | Attack | OMD (Omnicom Connect bespoke) Omnicom · since 2019 | — | -0.4% | 0 | 36 | ||
| 15 | Intel Taiwan MNC · 英特爾台灣 | MNC Tech | Attack | OMD (Omnicom) Omnicom · since 2019 | — | -0.4% | 0 | 36 | ||
| 77 | Starbucks Taiwan MNC · 統一星巴克 / 星巴克台灣 (Starbucks Taiwan) | MNC QSR | Greenfield | Spark Foundry (Publicis — global media since 2018) + BBDO (Omnicom — global creative anchor) Publicis Groupe (media) / Omnicom (creative) · since 2018 | — | -0.4% | 0 | 36 | ||
| 131 | Yum! Brands Taiwan (KFC + Pizza Hut) MNC · 百勝餐飲台灣 (KFC + Pizza Hut Taiwan) | MNC QSR | Held | Mindshare / GroupM (WPP — global media AOR since 2017); KFC creative multi-shop (Wieden+Kennedy US, Ogilvy China, Mother UK); Pizza Hut creative GSD&M (Omnicom) + market-specific WPP · since 2017 | — | -0.4% | 0 | 36 | ||
| 132 | American Express Taiwan MNC · 美國運通台灣 (American Express Taiwan) | MNC Finance | Held | Mindshare (WPP — global media AOR since 2018); creative fragmented with Ogilvy (WPP) holding scope, mcgarrybowen (Dentsu) historical, Wieden+Kennedy project WPP · since 2018 | — | -0.4% | 0 | 36 | ||
| 133 | Dell Taiwan MNC · 台灣戴爾 | MNC Tech | Held | Mindshare (WPP Media) WPP · since 2018 | — | -0.4% | 0 | 36 | ||
| 78 | Honda Taiwan Motor MNC · 台灣本田 | MNC Auto | Greenfield | RPA (Rubin Postaer) — US creative since 1986 (independent); dentsu — Japan + APAC media (incl. TW); Wieden+Kennedy London — EMEA creative; MediaCom (WPP/GroupM) — selected EMEA media historically; TW local via Honda Taiwan-appointed shops (dentsu TW / Hakuhodo TW likely) dentsu (TW + APAC media, structural lock); RPA independent (US); W+K independent (EMEA creative); WPP marginal · since 1986 | — | -0.4% | 0 | 34 | ||
| 110 | Hon Hai Precision Industry (Foxconn) 2317 · 鴻海精密 | Tech | In-house | In-house in-house | — | -0.4% | 0 | 31 | ||
| 134 | Nike Taiwan MNC · Nike 台灣 | MNC Sportswear | Held | Mindshare (Greater China buying incl. TW); Initiative leads APAC ex-China strategy; PMG global performance WPP · since 2024 | — | -0.4% | 0 | 30 | ||
| 16 | Warner Bros. Discovery Taiwan MNC · 華納兄弟探索台灣 | MNC Media & Entertainment | Attack | OMD (Omnicom) — global WBD media consolidated post-merger 2022-23 Omnicom · since 2022 | — | -0.4% | 0 | 23 | ||
| 79 | Audi Taiwan MNC · 台灣奧迪 | MNC Auto | Greenfield | BBH London (Publicis Groupe) — global creative since 2022; PHD (Omnicom) global media (VW Group EMEA 2020); MediaCom/EssenceMediacom (WPP) legacy APAC; TW local via Audi Taiwan-appointed shops Publicis Groupe (creative) + Omnicom (media); WPP legacy · since 2022 | — | -0.4% | 0 | 23 | ||
| 80 | Taichung Commercial Bank 2812 · 台中商業銀行 | Finance | Greenfield | Undisclosed — | — | +0.6% | 1 | 9 | ||
| 111 | MediaTek 2454 · 聯發科 | Tech | In-house | In-house in-house | 40 | -0.4% | 0 | 5 | ||
| 81 | Hua Nan Financial Holding 2880 · 華南金控 | Finance | Greenfield | Project-tendered — | — | -0.4% | 0 | 1 | ||
| 17 | Rakuten Taiwan MNC · 樂天台灣 | MNC E-commerce | Attack | Multi-shop fragmented Dentsu | — | -0.4% | 0 | 0 | ||
| 18 | Google Taiwan MNC · Google 台灣 | MNC Tech | Attack | In-house dominant Omnicom | — | -0.4% | 0 | 0 | ||
| 82 | 85°C Bakery Café 2723 · 美食-KY | FMCG | Greenfield | Undisclosed — | 80 | -0.4% | 0 | 0 | ||
| 83 | China Development Financial Holding 2883 · 中華開發金控 | Finance | Greenfield | Undisclosed — | — | -0.4% | 0 | 0 | ||
| 84 | Taisun Enterprise 1218 · 泰山企業 | FMCG | Greenfield | Undisclosed — | — | -0.4% | 0 | 0 | ||
| 85 | Standard Foods Corporation 1227 · 佳格食品 | FMCG | Greenfield | Multi-shop fragmented — | — | -0.4% | 0 | 0 | ||
| 86 | Wei Chuan Foods 1201 · 味全食品 | FMCG | Greenfield | Undisclosed — | — | -0.4% | 0 | 0 | ||
| 87 | Chailease Holding 5871 · 中租控股 | Finance | Greenfield | Multi-shop fragmented — | — | -0.4% | 0 | 0 | ||
| 88 | Taiwan Cement Corporation 1101 · 台灣水泥 | Industrial | Greenfield | Undisclosed — | — | -0.4% | 0 | 0 | ||
| 89 | Asia Cement Corporation 1102 · 亞洲水泥 | Industrial | Greenfield | Undisclosed — | — | -0.4% | 0 | 0 | ||
| 90 | Holiday KTV 9943 · 好樂迪 | Lifestyle | Greenfield | Multi-shop fragmented — | — | -0.4% | 0 | 0 | ||
| 91 | Ambassador Hotel 2704 · 國賓大飯店 | Lifestyle | Greenfield | Project-tendered — | — | -0.4% | 0 | 0 | ||
| 92 | Yulon Finance Corporation 9941 · 裕融企業 | Finance | Greenfield | Undisclosed — | — | -0.4% | 0 | 0 | ||
| 93 | Ford Lio Ho Motor MNC · 福特六和 | MNC Auto | Greenfield | Wieden+Kennedy (Portland) — global brand creative; GTB (WPP) + 'Global Team Ford' WPP-led creative collective; OMD (Omnicom) global media from 2024 — replaced Mindshare (WPP); TW local via Ford Lio Ho-appointed shops Omnicom (media post-2024); WPP (creative via GTB + Global Team Ford); W+K independent on brand layer · since 2024 | — | -0.4% | 0 | 0 | ||
| 94 | Tesla Taiwan MNC · 特斯拉台灣 | MNC Auto | Greenfield | In-house dominant none (in-house) | — | -0.4% | 0 | 0 | ||
| 95 | BYD Taiwan MNC · 比亞迪台灣 (灰色市場 / parallel import) | MNC Auto | Greenfield | Undisclosed none (no TW presence) | — | -0.4% | 0 | 0 | ||
| 96 | Costco Taiwan (Costco Wholesale Taiwan) MNC · 好市多台灣 | MNC Retail | Greenfield | In-house dominant none | — | -0.4% | 0 | 0 | ||
| 97 | Coupang Taiwan MNC · 酷澎台灣 | MNC E-commerce | Greenfield | Multi-shop fragmented mixed | — | -0.4% | 0 | 0 | ||
| 98 | Temu Taiwan MNC · Temu台灣 | MNC E-commerce | Greenfield | In-house dominant mixed | — | -0.4% | 0 | 0 | ||
| 99 | Shein Taiwan MNC · Shein台灣 | MNC E-commerce | Greenfield | In-house dominant none | — | -0.4% | 0 | 0 | ||
| 100 | Paramount Global Taiwan MNC · 派拉蒙台灣 | MNC Media & Entertainment | Greenfield | In-house dominant Independent | — | -0.4% | 0 | 0 | ||
| 101 | Booking.com Taiwan MNC · Booking.com 台灣 | MNC Travel / OTA | Greenfield | Undisclosed — | — | -0.4% | 0 | 0 | ||
| 102 | Expedia Taiwan MNC · Expedia 台灣 | MNC Travel / OTA | Greenfield | Undisclosed — | — | -0.4% | 0 | 0 | ||
| 103 | Airbnb Taiwan MNC · Airbnb 台灣 | MNC Travel / OTA | Greenfield | Undisclosed — | — | -0.4% | 0 | 0 | ||
| 104 | Marriott Taiwan MNC · 萬豪台灣 | MNC Hospitality | Greenfield | Undisclosed — | — | -0.4% | 0 | 0 | ||
| 105 | Hilton Taiwan MNC · 希爾頓台灣 | MNC Hospitality | Greenfield | Undisclosed — | — | -0.4% | 0 | 0 | ||
| 106 | Hyatt Taiwan MNC · 凱悅台灣 | MNC Hospitality | Greenfield | Undisclosed — | — | -0.4% | 0 | 0 | ||
| 107 | Singapore Airlines Taiwan MNC · 新加坡航空台灣 | MNC Aviation | Greenfield | Undisclosed — | — | -0.4% | 0 | 0 | ||
| 108 | Emirates Taiwan MNC · 阿聯酋航空台灣 | MNC Aviation | Greenfield | Undisclosed — | — | -0.4% | 0 | 0 | ||
| 112 | Delta Electronics 2308 · 台達電 | Tech | In-house | In-house in-house | 30 | -0.4% | 0 | 0 | ||
| 113 | Pou Chen Corporation 9904 · 寶成工業 | Lifestyle | In-house | In-house in-house | 15 | -0.4% | 0 | 0 | ||
| 114 | Hon Chuan Enterprise 9939 · 宏全國際 | Industrial | In-house | In-house in-house | — | -0.4% | 0 | 0 | ||
| 115 | Evergreen Marine 2603 · 長榮海運 | Shipping | In-house | In-house in-house | — | -0.4% | 0 | 0 | ||
| 116 | Meta Taiwan MNC · Meta 台灣 | MNC Tech | In-house | In-house dominant in-house | — | -0.4% | 0 | 0 | ||
| 117 | ByteDance Taiwan / TikTok Taiwan MNC · 字節跳動 / TikTok 台灣 | MNC Tech | In-house | In-house dominant in-house | — | -0.4% | 0 | 0 | ||
| 118 | Nvidia Taiwan MNC · 輝達台灣 | MNC Tech | In-house | In-house dominant in-house | — | -0.4% | 0 | 0 | ||
| 119 | AMD Taiwan MNC · 超微台灣 | MNC Tech | In-house | In-house dominant in-house | — | -0.4% | 0 | 0 | ||
| 120 | Qualcomm Taiwan MNC · 高通台灣 | MNC Tech | In-house | In-house dominant in-house | — | -0.4% | 0 | 0 |