Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk

Dashboard · Roster · MNC FMCG · Henkel Taiwan

№ 83 · The Henkel Taiwan dossier

Henkel Taiwan

漢高台灣

Parent: Henkel AG & Co. KGaA (Xetra: HEN3)

Readiness

Attack

Capped at 95. High confidence — high-confidence research.

Workspace · saved locally in your browser

Pipeline status

Your notes · Henkel Taiwan

Saves on blur. Stored in your browser only — not synced.

Dentsu-locked on integrated global AOR since 2020; TW is smaller market with limited local pitch latitude. Schwarzkopf salon + retail is the consumer-facing pulse. Adhesive Technologies is the bigger global business but B2B-led with less TW consumer marketing.

Signal timeline · last 90 days

0 of 0 shown

No signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.

The arithmetic of 74

score breakdown

AOR 6y with Dentsu (Carat) global media; Dentsu Creative on consolidated creative scope; multi-shop on regional adaptations including some legacy WPP (Wunderman Thompson) and DDB	aor_anniversary_5y	+39
Intel depth (4 wedges · M&A)	research_depth	+35
Total · capped 95		74

30-day signal trajectory

0 signals · spend N/A

Intel wedges

4 of 8 wedges corroborated. Research confidence: high — global integrated AOR (Dentsu 2020) is public and well-documented..

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