Agency Intel / TW
The wire.
Pulled live from Campaign, MARKETECH APAC, Digiday and AdExchanger — filtered to agency moves, pitch leaks, CMO appointments and consolidation news. This is the wider industry feed; per-account signals appear on each dossier.
- Campaign · 1d agoQ&A: Nike veteran Dirk-Jan van Hameren maps out Whoop’s next chapter
Fresh off his appointment as the wearable company’s CMO, the marketing exec discusses navigating a competitive category to redefine proactive health.
- Campaign · 2d agoMovers & Shakers: Elo, Hily, Lola and more
This week’s agency news, people on the move and brand buzz.
- Campaign · 4d agoBooking.com shortlists two agencies in global creative review
Zulu Alpha Kilo is the incumbent on the account.
- Campaign · 4d agoAs higher ed admissions shift, standardized tests are repositioning their value in the process
Partnering with creative agency Bindery, the Educational Testing Service (ETS) reframes its graduate school entrance exam as an applicant differentiator rather than a barrier.
- Campaign · 4d agoWe Are Social expands North American leadership team with cross-border and AI-focused appointments
The agency has promoted leaders across operations, business development, client services and strategy as it looks to strengthen its North American offering.
- Campaign · 5d agoKenny Gold on why Edelman’s first chief creator officer role marks a new era for creators
Gold will lead the agency’s creator practice globally, bringing a focus on trust, integration and treating creators as partners rather than placements.
- Campaign · 5d agoMeta names new CMO and creates first chief data officer role
Meta has overhauled its marketing and data leadership, appointing Denise Moreno as CMO and creating a new chief data officer role for Alex Schultz.