Agency Intel / TW
The wire.
Pulled live from Campaign, MARKETECH APAC, Digiday and AdExchanger — filtered to agency moves, pitch leaks, CMO appointments and consolidation news. This is the wider industry feed; per-account signals appear on each dossier.
- Digiday · 6m agoWhy the CMO’s next chapter is becoming a true business leader again
The CMO was once a true partner to the CEO, grounded in a shared language of customers, margins and growth. That alignment ensured marketing had a permanent voice in the room where budgets were set and strategic bets wer…
- Campaign · 5h agoCoca-Cola’s North American media account up for review after Publicis nabs PepsiCo
Three networks are understood to be vying for the account.
- Campaign · 7h agoMovers & Shakers: Bark, BetterHelp, Checkers & Rally’s and more
This week’s agency news, people on the move and brand buzz.
- Campaign · 8h agoWhy some agencies no longer put their founder at the center of their sales pitch — starting with a name change
Agencies like White64 are replacing last name legacies with more modern propositions.
- Digiday · 17h agoAI reshapes agency economics, but their contracts are still scrambling to catch up
AI is changing agency work. Agencies are adding provisions to existing contracts instead of rewriting their MSAs.
- Campaign · 7d agoOmnicom ‘proud’ of PepsiCo media work as it reels from global loss and stock drops 5%
Publicis was awarded PepsiCo's global media account without a pitch.
- Campaign · 7d agoTBWA\Media Arts Lab hires Google’s Anh Do as global head of music
In this newly created role, Do will make music a foundational part of the Apple-dedicated agency’s creative process from day one.