Agency Intel / TW
The wire.
Pulled live from Campaign, MARKETECH APAC, Digiday and AdExchanger — filtered to agency moves, pitch leaks, CMO appointments and consolidation news. This is the wider industry feed; per-account signals appear on each dossier.
- MARKETECH APAC · 5h agoAIA Philippines introduces ‘AI Roleplay’ tool to enhance agent training, customer engagement
Manila, Philippines – AIA Philippines has launched an artificial intelligence (AI)-powered training platform aimed at enhancing the communication and advisory skills of its agency force, known as ‘AIA Life Planners’, as …
- MARKETECH APAC · 5h agoAssembly launches Stagwell Search+ in APAC to address rise of AI-driven search discovery
The system reflects what the agency describes as a shift away from treating search as a standalone channel toward a broader ecosystem spanning paid, owned, earned and shared media. The post Assembly launches Stagwell Sea…
- MARKETECH APAC · 7h agoWhat’s NEXT in Marketing: Why the brands that survive 2026 may not survive 2030
Short-termism is APAC’s most expensive marketing strategy. Walk through any marketing leadership team’s quarterly review right now, and you will see something strange. By most metrics, the numbers are good, the campaigns…
- Campaign · 17h agoWieden+Kennedy global CMO Jacq Steele at Mirren Live 2026: ‘Pitch like you’re in last place’
Steele on why agencies need to stop panic pivoting and start showing up like themselves.
- AdExchanger · 1d agoZoom’s Next Act
Kim Storin has one of the rarer jobs in marketing: She’s responsible for promoting and evolving a brand that’s also become a verb, like Xerox, Google or Uber. As chief marketing and communications officer at Zoom, it’s h…
- Digiday · 1d agoFuture of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch
This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.
- Campaign · 2d agoTelevisaUnivision brings a simple pitch to upfronts: ‘We get Hispanics’
The Spanish-language media company made the case that Hispanic audiences belong at the center of media plans.
- Campaign · 3d agoHeineken concludes global media, creative and production review
Review is part of Heineken’s ambition to create a ‘more streamlined, effective and future-fit agency model.’