The wire.

Pulled live from Campaign, MARKETECH APAC, Digiday and AdExchanger — filtered to agency moves, pitch leaks, CMO appointments and consolidation news. This is the wider industry feed; per-account signals appear on each dossier.

• Campaign · 13h ago
  Why Volkswagen treats creator feeds and primetime TV as equal partners

  The automaker’s CMO breaks down how broadcast moments like NBC100 and social campaigns drive the brand’s strategy.

• Campaign · 14h ago
  This agency built an AI tool to make its people better at their jobs. Do employees want in?

  Movement Strategy staff break down how homegrown AI tool Chassis is changing the way they work.

• Campaign · 16h ago
  Lufthansa Group selects Omnicom Media as global media agency of record

  The incumbent on the account was WPP.

• AdExchanger · 23h ago
  WPP’s Angela Steele On AI, CTV And The ‘Trusted Growth Partner’ Pitch

  AI is taking over the media and tech industries in the name of simplification, and marketers are pining for provable campaign outcomes, including from TV. These shifts are also causing significant change in Agency Holdco…

• Digiday · 1d ago
  OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad

  OpenAI is giving brands a free route into ChatGPT conversations through business agents, but keeping control of the data and recommendations.

• Campaign · 5d ago
  Ogilvy names Liam Parker US CEO

  The former WPP Open X lead rejoins the agency in early 2027 to align creative, tech and client growth across its domestic portfolio.

• Campaign · 7d ago
  Movers & Shakers: Alaska Air Group, Calvin Klein and ANA

  This week’s agency news, people on the move and brand buzz.