Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk
Dashboard · Roster · MNC FMCG · Unilever Taiwan
№ 57 · The Unilever Taiwan dossier

Unilever Taiwan

台灣聯合利華
Parent: Unilever PLC (LSE: ULVR / NYSE: UL)
Readiness
45
Attack
Capped at 95. High confidence — AOR sourced within 0y · high-confidence research.
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Pipeline status
Your notes · Unilever Taiwan
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Multi-category, mass-market FMCG. Heavy Dove/Magnum brand investment; Knorr/Hellmann's more retail-led. TW execution is highly category-fragmented — Beauty & Wellbeing, Ice Cream, and Home Care all run with different regional category leadership. OMG (Omnicom) now leads media. Creative is global-led with local adaptation. Strong push on creator/influencer-led work (Dove #ShareTheFirst proves the direction).

Signal timeline · last 90 days
0 of 0 shown
No signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.
The arithmetic of 45
score breakdown
Intel depth (5 wedges · recent, transformation)research_depth+45
Total · capped 9545
30-day signal trajectory
0 signals · spend N/A
Intel wedges
5/8
5 of 8 wedges corroborated. Research confidence: high on AOR (explicitly documented in Oct 2024 announcement); medium on local marketing leadership names..
Open playbook →
Recommended posture
Monitor quietly.
MOST CONTESTABLE for WPP Media of all 5: Unilever just PUBLICLY chose OMG over Mindshare for TW — Mindshare/WPP Media has a structural disadvantage. Wedges must be NON-media: data, creator orchestration, retail media, e-commerce.