Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk
Dashboard · Roster · Aviation · EVA Airways
№ 41 · The EVA Airways dossier

EVA Airways

長榮航空 · TWSE 2618
Parent: Evergreen Group
Readiness
38
Greenfield
Capped at 95. Medium confidence — medium-confidence research.
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Product-led + heritage-IP-led (Hello Kitty is the single biggest brand signature globally). Brand storytelling tends to be safety/service/award-driven ('Top 10 Safest Airline', SkyTrax 5-star, Best Premium Economy) rather than emotional or culturally bold. Fragmented agency stack by region (Kingdom Digital MY, Bright Age US historically, David Advertising TW historically). No visible global brand platform tying it all together — opportunity. Marketing reports into PR rather than to a CMO. Conservative Taiwanese-corporate culture (Evergreen Group) — likely risk-averse, relationship-driven procurement.

Signal timeline · last 90 days
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No signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.
The arithmetic of 38
score breakdown
Intel depth (6 wedges · leadership change)research_depth+38
Total · capped 9538
30-day signal trajectory
0 signals · spend N/A
Intel wedges
6/8
6 of 8 wedges corroborated. Research confidence: medium — strong confidence on agency history (Kingdom Digital MY AOR confirmed 2023, David Advertising 2013 TW pitch confirmed, Bright Age US confirmed via case study), strong confidence on Hello Kitty program scale and competitive context. Lower confidence on (a) named individual marketing decision-maker below President level (no CMO title exists publicly), (b) current Taiwan-market creative AOR (David Advertising relationship may have ended), (c) current global media agency, (d) Hello Kitty Jet's actual creative-execution agency vs in-house team..
Open playbook →
Recommended posture
Monitor quietly.
Build a global brand platform that unifies fragmented market AORs — EVA is missing a 'why fly EVA' story tying Hello Kitty whimsy + Royal Laurel premium + Taiwanese hospitality into one architecture.