134 hand-curated advertisers — 53 TWSE-listed locals plus 81 MNC subsidiaries with Taiwan presence — ranked by accumulated signals from MOPS, AOR lifecycle, and global trade-press cascades. Three confidence states on every claim. Capped at 95 by design.
Conservative, brand-personality-led, multi-agency roster operating on an 8-agency annual-scorecard model with Leo Burnett as the dominant creative partner on flagship beverages (茶裏王/純喫茶/咖啡廣場/左岸/飲冰室茶集) since at least 2007.
Emotional master-brand led: 'We Are Family' (我們是一家人) since ~2010, refreshed by McCann from 2014.
Brand-led emotional storytelling at the master Toyota level (Power of Vulnerability is unapologetically about feeling, not product), paired with hard-nosed performance/data marketing in the MaaS units (yoxi, iRent, Hotai Pay).