Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk

Dashboard · Roster · MNC Finance · HSBC Taiwan

№ 92 · The HSBC Taiwan dossier

HSBC Taiwan

匯豐台灣

Parent: HSBC Holdings plc (LSE: HSBA / HKEX: 0005 / NYSE: HSBC)

Readiness

Held

Capped at 95. High confidence — high-confidence research.

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Pipeline status

Your notes · HSBC Taiwan

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#1 foreign retail/wealth bank in TW with strong HSBC Premier mass-affluent positioning and Quantum credit card. Marketing organized: country marketing director TW → HSBC Asia Pacific CMO (Hong Kong) → Global CMO Leanne Cutts (London). WPP-anchored globally: GroupM/Mindshare media (since 2020), VML/Wunderman Thompson creative (since 2018). This is a top-tier WPP MNC defend account in TW. Heavy on wealth-management TVC, MRT/financial-media OOH, KOL on finance-content YouTube/Threads, plus global sponsorship activation (Wimbledon, golf, F1). Cross-border banking + international-investment angles are the differentiators vs local TW banks.

Signal timeline · last 90 days

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No signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.

The arithmetic of 94

score breakdown

Intel depth (7 wedges · M&A, recent)	research_depth	+55
AOR 6y with Mindshare (WPP / GroupM bespoke HSBC unit)	aor_anniversary_5y	+39
Total · capped 95		94

30-day signal trajectory

0 signals · spend N/A

Intel wedges

7 of 8 wedges corroborated. Research confidence: high on global AOR (Mindshare 2020 + VML/WT 2018 well documented). High on HSBC TW CEO Adam Chen. Medium on named TW marketing director and exact TW spend numbers..

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