Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk

Dashboard · Roster · MNC FMCG · Reckitt Benckiser Taiwan

№ 81 · The Reckitt Benckiser Taiwan dossier

Reckitt Benckiser Taiwan

利潔時台灣

Parent: Reckitt Benckiser Group plc (LSE: RKT)

Readiness

Greenfield

Capped at 95. High confidence — high-confidence research.

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Pipeline status

Your notes · Reckitt Benckiser Taiwan

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Three-business-unit structure (Health/Hygiene/Nutrition); Dentsu-locked on global media; multi-shop creative. TW is a high-spend pulse market for Strepsils + Dettol + Mead Johnson. OTC TVC + pharmacy retailer + maternity channel are the primary spend surfaces.

Signal timeline · last 90 days

0 of 0 shown

No signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.

The arithmetic of 84

score breakdown

Intel depth (5 wedges · M&A, recent)	research_depth	+45
AOR 6y with Carat (Dentsu) global media; multi-shop creative — BBH (Vanish/Finish/Air Wick), Havas Lemz (Dettol), McCann (Mucinex), with various indies on Durex + Mead Johnson	aor_anniversary_5y	+39
Total · capped 95		84

30-day signal trajectory

0 signals · spend N/A

Intel wedges

5 of 8 wedges corroborated. Research confidence: high — global media AOR (Dentsu 2020) is public; creative multi-shop is documented; TW spend is sector-typical for the portfolio..

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