Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk

Dashboard · Roster · Tech · Acer

№ 9 · The Acer dossier

Acer

宏碁 · TWSE 2353 · est. spend ~NT$600M/yr

Readiness

Attack

Capped at 95. Medium confidence — AOR sourced ≥14y ago — relationship inferred · medium-confidence research.

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Pipeline status

Your notes · Acer

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Product-led, federated, sub-brand-driven. Acer's marketing center of gravity is product launches (Swift, Aspire, Nitro, Predator) and regional activations (Acer Day, Edu Summit). The corporate brand is anchored by Earthion (sustainability) and CEO Jason Chen's transformation narrative. Predator operates as a quasi-independent halo brand with its own agency stack (McCann Demand creative, SPORTFIVE/BIG esports, Alphazegus India). Saatchi Singapore is the nominal global AOR but has no visible 2023-2025 output — the relationship may be reduced to retainer-level guideline work or has quietly atrophied. No CMO; marketing reports up through Co-COO Jerry Kao and CEO Jason Chen. Marketing tone is performance-product-functional, not emotional brand-building — opposite of ASUS's more design-led posture.

Signal timeline · last 90 days

0 of 0 shown

No signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.

The arithmetic of 91

score breakdown

Intel depth (7 wedges · leadership change, M&A, recent)	research_depth	+55
AOR 11y with Saatchi & Saatchi Singapore	aor_anniversary_5y	+36
Total · capped 95		91

30-day signal trajectory

0 signals · ~NT$600M

Intel wedges

7 of 8 wedges corroborated. Research confidence: medium.

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