Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk

Dashboard · Roster · Auto · China Motor Corporation

№ 43 · The China Motor Corporation dossier

China Motor Corporation

中華汽車 · TWSE 2204

Parent: Yulon Group

Readiness

Greenfield

Capped at 95. Medium confidence — medium-confidence research.

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Pipeline status

Your notes · China Motor Corporation

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Family-emotional brand archetype on the Mitsubishi passenger side ('爸爸的肩膀' lineage — 1995 Brain Magazine Bronze, S-AWC 'family safety' platform still active in 2024), paired with industrial-MIT-pride positioning on the CMC-brand commercial side (ET35 electric truck, Zinger redesign, Veryca lifestyle pivot). The company is structurally in defense mode: aging Mitsubishi product portfolio (new-gen Outlander blocked by Nissan licensing), MG sub-brand collapse after MOEA localization rules tightened in mid-2024, and a publicly-acknowledged multi-brand strategy reset. The new GM (Apr 2025) inherits a portfolio that needs a strategic story rebuild — not just incremental creative refresh. The ET35 electric commercial truck is being positioned as the company's narrative pivot from 'Mitsubishi distributor' to 'Taiwan EV champion.'

Signal timeline · last 90 days

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No signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.

The arithmetic of 39

score breakdown

Intel depth (6 wedges · rebrand, recent)	research_depth	+39
Total · capped 95		39

30-day signal trajectory

0 signals · spend N/A

Intel wedges

6 of 8 wedges corroborated. Research confidence: medium-low.

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