Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk
Dashboard · Roster · MNC FMCG · Coca-Cola Taiwan
№ 54 · The Coca-Cola Taiwan dossier

Coca-Cola Taiwan

台灣可口可樂
Parent: The Coca-Cola Company (NYSE: KO); bottler Swire Coca-Cola (HKEX: 0087.HK subsidiary)
Readiness
83
Greenfield
Capped at 95. High confidence — AOR sourced within 3y.
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Pipeline status
Your notes · Coca-Cola Taiwan
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Brand marketing dictated globally / regionally (TCCC APAC OU); local Taiwan execution split between Swire (trade/shopper) and TCCC's small Taiwan brand team. Heavy on global brand platforms (Real Magic, Marvel collabs) localised with TW-relevant tactics (CVS, night markets, Ximending OOH). Creative talent has come from Publicis (Leo Burnett TW) and IPG (McCann) — not WPP locally.

Signal timeline · last 90 days
0 of 0 shown
No signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.
The arithmetic of 83
score breakdown
AOR 5y with WPP Open X (global) / Starcom Taiwan (historical TW media) / Leo Burnett Taiwan (TW digital creative since 2012)aor_anniversary_5y+45
Intel depth (4 wedges · M&A, recent)research_depth+38
Total · capped 9583
30-day signal trajectory
0 signals · spend N/A
Intel wedges
4/8
4 of 8 wedges corroborated. Research confidence: medium — global AORs and historical TW agency picks are documented; current 2024-2026 TW-side AOR not publicly confirmed..
Open playbook →
Recommended posture
Brief the room this week.
Local creative + cultural insights — global brand platforms need TW-specific cultural codes (night market, betel-nut culture, 'aiyo' moments) that Wieden/global creative can't deliver