Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds
Agency Intel / TW
“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk
№ 87 · The Pernod Ricard Taiwan dossier
Pernod Ricard Taiwan
保樂力加台灣
Parent: Pernod Ricard SA (Euronext Paris: RI)
Readiness
95Capped at 95. High confidence — AOR sourced within 3y · high-confidence research.
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Pipeline status
Your notes · Pernod Ricard Taiwan
Saves on blur. Stored in your browser only — not synced.
Omnicom-locked global media; multi-shop creative with no WPP anchor. TW is among world's top whisky markets per capita. TW Pernod Ricard is a long-established local operating entity = MORE local pitch latitude than Diageo. Heavy OOH (MRT, airport) + premium gifting (CNY) + on-trade (premium bars + hotels) + KOL.
Signal timeline · last 90 days
0 of 0 shownNo signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.
The arithmetic of 95
score breakdown| AOR 10y with Omnicom (PHD) global media; multi-shop creative — BETC + Marcel (Publicis) on Chivas, Anomaly on Jameson, DDB on Martell, Mother + others post-2024 on Absolut | aor_anniversary_5y | +59 |
| Intel depth (6 wedges · recent) | research_depth | +45 |
| Total · capped 95 | 95 | |
30-day signal trajectory
0 signals · spend N/A
Intel wedges
6 of 8 wedges corroborated. Research confidence: high — global media AOR (PHD 2016) is public; creative multi-shop with Publicis anchors on Chivas is documented; TW long-established local entity is sector-known..
Recommended posture
Pitch now.
TW CNY premium gifting activation (Martell, Royal Salute, Chivas 25) — project-pitched, BIG Q4 budgets