Apple Taiwan

Global-template, fortress-AOR, zero-Taiwan-creative. Apple Taiwan is functionally a SALES + RETAIL + CHANNEL country office under Greater China region (Shanghai). All advertising — creative AND media — flows from Cupertino → TBWA\Media Arts Lab (creative, since 1997/2006 in current MAL form) → OMD/Omnicom (media, global since pre-2010) → MAL Shanghai (regional creative localization for Greater China) → OMD Taipei (media planning execution). The Taiwan-direct marketing surface is: (1) retail experience at Apple Taipei 101 and Apple Xinyi A13, run by Apple in-house retail team; (2) telco co-marketing (Chunghwa Telecom, FarEasTone, Taiwan Mobile) for product launches — telco runs the local creative, not Apple; (3) reseller channel marketing (Studio A, KingStone, etc.) — partner-led. The Taiwan-specific creative-agency-addressable scope is essentially ZERO. Apple's posture is the textbook example of a holding-company-impenetrable global account: 28-year creative AOR, decade-plus media AOR, no country marketing P&L, no local creative briefs. Taiwan ad spend is high (very_high band) but the spend is media buying and retail execution, not pitchable creative scope.