Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk
Dashboard · Roster · MNC Beverage · AB InBev Taiwan
№ 85 · The AB InBev Taiwan dossier

AB InBev Taiwan

百威英博台灣
Parent: Anheuser-Busch InBev SA/NV (Euronext: ABI; NYSE: BUD)
Readiness
61
Greenfield
Capped at 95. High confidence — high-confidence research.
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Dentsu-locked global media; multi-shop creative with WPP anchor on Corona (David). TW is competitive premium import market dominated by Taiwan Beer locally. NBA + Premier League + FIFA sponsorship activation are the biggest spend pulses. Heavy 7-Eleven/FamilyMart cooler-channel activation.

Signal timeline · last 90 days
0 of 0 shown
No signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.
The arithmetic of 61
score breakdown
AOR 8y with Carat (Dentsu) global media; multi-shop creative — David (WPP) on Corona, Wieden+Kennedy on Bud Light + Stella Artois, DDB on Budweiser global anthems, Anomaly on selectedaor_anniversary_5y+36
Intel depth (5 wedges)research_depth+25
Total · capped 9561
30-day signal trajectory
0 signals · spend N/A
Intel wedges
5/8
5 of 8 wedges corroborated. Research confidence: high — global media AOR (Dentsu 2018) and creative anchors (David on Corona, W+K on Bud Light/Stella) are public..
Open playbook →
Recommended posture
Watch closely.
Corona TW summer + festival activation — David is WPP, project-pitched local activation possible