Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk

Dashboard · Roster · MNC FMCG · Mondelez Taiwan

№ 89 · The Mondelez Taiwan dossier

Mondelez Taiwan

億滋台灣

Parent: Mondelez International, Inc. (NASDAQ: MDLZ)

Readiness

Greenfield

Capped at 95. High confidence — high-confidence research.

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Pipeline status

Your notes · Mondelez Taiwan

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Mass-market FMCG snack/confectionery with heavy seasonal peaks (CNY, Mid-Autumn, back-to-school). TW brand portfolio is Oreo-dominant on biscuits; Trident leads sugar-free gum; Halls leads throat lozenges; Cadbury/Toblerone smaller premium chocolate. Marketing organized at AMEA regional category level — TW localizes global hero work with local celebrity casting and packaging seasonality. Publicis-led on media globally since 2016; VML/WT (WPP) anchors Oreo creative. TW execution heavily reliant on modern trade + 7-Eleven/FamilyMart relationships. Growing investment in shopper/retail media as e-comm grows.

Signal timeline · last 90 days

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No signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.

The arithmetic of 95

score breakdown

Intel depth (6 wedges · M&A, recent, transformation)	research_depth	+60
AOR 10y with Publicis Groupe (Publicis Media bespoke — Starcom + Spark Foundry)	aor_anniversary_5y	+42
Total · capped 95		95

30-day signal trajectory

0 signals · spend N/A

Intel wedges

6 of 8 wedges corroborated. Research confidence: high on global media AOR (Publicis since 2016, confirmed in 2024 review). High on VML/WT Oreo creative anchor. Medium on TW-specific spend and named local leadership..

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