Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk

Dashboard · Roster · MNC Beverage · Heineken Taiwan

№ 86 · The Heineken Taiwan dossier

Heineken Taiwan

海尼根台灣

Parent: Heineken N.V. (Euronext Amsterdam: HEIA)

Readiness

Greenfield

Capped at 95. High confidence — high-confidence research.

Workspace · saved locally in your browser

Pipeline status

Your notes · Heineken Taiwan

Saves on blur. Stored in your browser only — not synced.

Dentsu-locked media + Publicis-locked Heineken creative; WPP exposure very low. TW is high-spend premium import market — Heineken F1 + UEFA Champions League are anchor spend pulses. Tiger Beer is the Asian-cultural-codes growth brand. Heavy on-trade premium bar + nightclub + KOL activation.

Signal timeline · last 90 days

0 of 0 shown

No signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.

The arithmetic of 74

score breakdown

AOR 6y with Carat (Dentsu) global media; Publicis Le Pub on Heineken global creative; Iris Worldwide on Tiger; multi-shop regional on Sol/Desperados/Amstel	aor_anniversary_5y	+39
Intel depth (6 wedges)	research_depth	+35
Total · capped 95		74

30-day signal trajectory

0 signals · spend N/A

Intel wedges

6 of 8 wedges corroborated. Research confidence: high — global media (Dentsu 2020) and creative (Publicis Le Pub on Heineken; Iris on Tiger) are public..

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