Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk
Dashboard · Roster · MNC FMCG · Danone Taiwan
№ 84 · The Danone Taiwan dossier

Danone Taiwan

達能台灣
Parent: Danone S.A. (Euronext Paris: BN)
Readiness
61
Greenfield
Capped at 95. High confidence — high-confidence research.
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Pipeline status
Your notes · Danone Taiwan
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Omnicom-locked on global media (since 2017); multi-shop creative. TW is mid-spend market — Specialized Nutrition (Aptamil) is the highest-margin pulse on pharmacy + maternity channel. Evian is premium HORECA. Activia is supermarket pulse. Three separate marketing orgs by category.

Signal timeline · last 90 days
0 of 0 shown
No signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.
The arithmetic of 61
score breakdown
AOR 9y with Omnicom (OMD) global media; multi-shop creative — BETC (Havas) on Evian, McCann on Aptamil regional, TBWA + DDB on regional adaptationsaor_anniversary_5y+36
Intel depth (5 wedges)research_depth+25
Total · capped 9561
30-day signal trajectory
0 signals · spend N/A
Intel wedges
5/8
5 of 8 wedges corroborated. Research confidence: high — global media AOR (OMD 2017) is public and documented; creative multi-shop is sector-typical..
Open playbook →
Recommended posture
Watch closely.
Aptamil maternity-channel HCP/CRM activation (project-only)