Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds
Agency Intel / TW
“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk
Roster · 75 verified AOR relationships
Brand × Agency.
Every row sourced. Sorted by tenure — the longest relationships are at the top.
Verified relationships
tenure descending · click any row for the account dossier| Account | Sector | Agency | Group | Years | Conflict | Score |
|---|---|---|---|---|---|---|
| Honda Taiwan Motor MNC · 台灣本田 | MNC Auto | RPA (Rubin Postaer) — US creative since 1986 (independent); dentsu — Japan + APAC media (incl. TW); Wieden+Kennedy London — EMEA creative; MediaCom (WPP/GroupM) — selected EMEA media historically; TW local via Honda Taiwan-appointed shops (dentsu TW / Hakuhodo TW likely) | dentsu (TW + APAC media, structural lock); RPA independent (US); W+K independent (EMEA creative); WPP marginal | 40 | Greenfield | 34 |
| Kia Taiwan MNC · 台灣森那美起亞 | MNC Auto | Innocean Worldwide (HMG captive) — global creative + media primary; David&Goliath in US; TW local via 台灣森那美起亞-appointed shops | Hyundai Motor Group captive (Innocean independent/family-owned) | 21 | Greenfield | 59 |
| Hyundai Taiwan MNC · 南陽實業 / 現代汽車台灣 | MNC Auto | Innocean Worldwide (Hyundai Motor Group captive in-house) — global creative + media primary; TW local via 南陽實業-appointed shops | Hyundai Motor Group captive (Innocean is independent/family-owned, not WPP/Omnicom/Publicis/IPG) | 21 | Greenfield | 49 |
| Apple Taiwan MNC · 蘋果亞洲股份有限公司台灣分公司 | MNC Tech | TBWA\Media Arts Lab (creative); OMD / Omnicom Media Group (media) | Omnicom | 20 | Attack | 95 |
| Uni-President Enterprises 1216 · 統一企業 | FMCG | Leo Burnett Taiwan | Publicis | 19 | Attack | 95 |
| Hotai Motor 2207 · 和泰汽車 | Auto | Dentsu Creative Taiwan | Dentsu | 19 | Attack | 95 |
| Samsung Taiwan MNC · 台灣三星電子股份有限公司 | MNC Tech | Cheil PengTai Taiwan (鵬泰) — digital/social creative | Samsung Group (captive) | 19 | Greenfield | 95 |
| IKEA Taiwan MNC · 宜家家居股份有限公司 (IKEA Taiwan) | MNC Retail | Mindshare Taiwan (media, digital since Dec 2008 — confirmed WPP incumbent); creative agency unverified (NOT Ingka McCann since DFI is separate franchise) | WPP | 18 | Held | 95 |
| BMW Taiwan (via Pan German Motors / Pan German Universal Motors) MNC · 汎德永業汽車股份有限公司 (BMW Taiwan 總代理 汎德) | MNC Auto (Premium) | Bremen Digital Creative (Taiwan independent, digital/social — confirmed long-term incumbent); media-buying agency NOT publicly confirmed | independent (Taiwan local) | 16 | Greenfield | 95 |
| Cathay Financial Holding 2882 · 國泰金控 | Finance | Ogilvy Taiwan | WPP | 15 | Held | 91 |
| PepsiCo Taiwan MNC · 台灣百事食品 | MNC FMCG | OMD Taiwan | Omnicom | 14 | Attack | 80 |
| AbbVie Taiwan MNC · 台灣艾伯維股份有限公司 | MNC Pharma | Publicis Health (Rx creative + media since 2013) | Publicis Groupe | 13 | Greenfield | 74 |
| ASUS 2357 · 華碩 | Tech | Bates CHI&Partners | WPP | 13 | Held | 91 |
| CTBC Financial Holding 2891 · 中信金控 | Finance | McCann Worldgroup Taiwan | IPG | 12 | Attack | 95 |
| Procter & Gamble Taiwan MNC · 寶僑家品台灣 | MNC FMCG | Publicis Groupe (Wave / PG One bespoke unit — Starcom + Publicis Media) | Publicis Groupe | 12 | Greenfield | 81 |
| Colgate-Palmolive Taiwan MNC · 高露潔台灣 | MNC FMCG | EssenceMediacom (WPP / GroupM) global media; Red Fuse Communications (WPP bespoke unit, anchored Y&R/VML) on global creative + production | WPP | 12 | Held | 95 |
| Acer 2353 · 宏碁 | Tech | Saatchi & Saatchi Singapore | Publicis | 11 | Attack | 91 |
| Pernod Ricard Taiwan MNC · 保樂力加台灣 | MNC Beverage | Omnicom (PHD) global media; multi-shop creative — BETC + Marcel (Publicis) on Chivas, Anomaly on Jameson, DDB on Martell, Mother + others post-2024 on Absolut | Omnicom (media); mixed (creative — Publicis anchors on Chivas) | 10 | Greenfield | 95 |
| Mondelez Taiwan MNC · 億滋台灣 | MNC FMCG | Publicis Groupe (Publicis Media bespoke — Starcom + Spark Foundry) | Publicis Groupe | 10 | Greenfield | 95 |
| Diageo Taiwan MNC · 帝亞吉歐台灣 | MNC FMCG | Carat (Dentsu) | Dentsu | 9 | Attack | 95 |
| Danone Taiwan MNC · 達能台灣 | MNC FMCG | Omnicom (OMD) global media; multi-shop creative — BETC (Havas) on Evian, McCann on Aptamil regional, TBWA + DDB on regional adaptations | Omnicom (media); mixed (creative) | 9 | Greenfield | 61 |
| Yum! Brands Taiwan (KFC + Pizza Hut) MNC · 百勝餐飲台灣 (KFC + Pizza Hut Taiwan) | MNC QSR | Mindshare / GroupM (WPP — global media AOR since 2017); KFC creative multi-shop (Wieden+Kennedy US, Ogilvy China, Mother UK); Pizza Hut creative GSD&M (Omnicom) + market-specific | WPP | 9 | Held | 36 |
| Far EasTone Telecommunications 4904 · 遠傳電信 | Telecom | BBDO Taiwan | Omnicom | 8 | Attack | 95 |
| Nestlé Taiwan MNC · 台灣雀巢 | MNC FMCG | Publicis Media (likely Starcom Taiwan / Zenith for TW; bespoke 'Nestlé One' in China) | Publicis | 8 | Attack | 88 |
| Microsoft Taiwan MNC · 台灣微軟 | MNC Tech | Carat (Dentsu) | Dentsu | 8 | Attack | 36 |
| Sanofi Taiwan MNC · 賽諾菲台灣 | MNC Pharma | Mindshare (WPP/GroupM) global media; WPP creative agencies GCI Health + VML on corporate brand; Publicis Health + Havas on selected creative scopes | WPP (primary) | 8 | Greenfield | 95 |
| GSK Taiwan MNC · 葛蘭素史克台灣 | MNC Pharma | Publicis Media (platformGSK bespoke unit) — Publicis Health (Saatchi Wellness, Digitas Health, Razorfish Health, Heartbeat, Langland) on creative | Publicis Groupe | 8 | Greenfield | 95 |
| Kimberly-Clark Taiwan MNC · 金百利克拉克台灣 | MNC FMCG | Mindshare (WPP / GroupM) global media; VML (formerly Wunderman Thompson, WPP) on Huggies + Kotex global creative; FCB (IPG) on Kleenex; Ogilvy (WPP) on selected corporate | WPP (primary) | 8 | Greenfield | 90 |
| Novartis Taiwan MNC · 台灣諾華股份有限公司 | MNC Pharma | Publicis Health (creative — Saatchi Wellness, Digitas Health, Razorfish Health) + Publicis Media (media — Starcom/Zenith/Publicis Health Media) | Publicis Groupe | 8 | Greenfield | 74 |
| Mars Taiwan MNC · 瑪氏台灣 | MNC FMCG | Mindshare (WPP / GroupM bespoke 'Team Mars' unit) global media; BBDO (Omnicom) on global confectionery + petcare creative; multi-shop on regional adaptations | WPP (media); Omnicom (creative) | 8 | Greenfield | 61 |
| Kraft Heinz Taiwan MNC · 卡夫亨氏台灣 | MNC FMCG | Publicis Groupe ('Power of One' integrated unit — Publicis Media + Publicis creative + Sapient + Digitas); David / Ogilvy (WPP) and Wieden+Kennedy on selected creative | Publicis Groupe (primary integrated AOR) | 8 | Greenfield | 61 |
| AB InBev Taiwan MNC · 百威英博台灣 | MNC Beverage | Carat (Dentsu) global media; multi-shop creative — David (WPP) on Corona, Wieden+Kennedy on Bud Light + Stella Artois, DDB on Budweiser global anthems, Anomaly on selected | Dentsu (media); mixed (creative — partial WPP) | 8 | Greenfield | 61 |
| Starbucks Taiwan MNC · 統一星巴克 / 星巴克台灣 (Starbucks Taiwan) | MNC QSR | Spark Foundry (Publicis — global media since 2018) + BBDO (Omnicom — global creative anchor) | Publicis Groupe (media) / Omnicom (creative) | 8 | Greenfield | 36 |
| AstraZeneca Taiwan MNC · 台灣阿斯特捷利康股份有限公司 | MNC Pharma | Mindshare (WPP — global media AOR since 2018); creative mixed (VML/WPP, McCann Health/IPG, Saatchi Wellness/Publicis split by therapy) | WPP | 8 | Held | 95 |
| American Express Taiwan MNC · 美國運通台灣 (American Express Taiwan) | MNC Finance | Mindshare (WPP — global media AOR since 2018); creative fragmented with Ogilvy (WPP) holding scope, mcgarrybowen (Dentsu) historical, Wieden+Kennedy project | WPP | 8 | Held | 36 |
| Dell Taiwan MNC · 台灣戴爾 | MNC Tech | Mindshare (WPP Media) | WPP | 8 | Held | 36 |
| HP Inc. Taiwan MNC · 台灣惠普 | MNC Tech | OMD (Omnicom) | Omnicom | 7 | Attack | 36 |
| Lenovo Taiwan MNC · 聯想台灣 | MNC Tech | OMD (Omnicom Connect bespoke) | Omnicom | 7 | Attack | 36 |
| Intel Taiwan MNC · 英特爾台灣 | MNC Tech | OMD (Omnicom) | Omnicom | 7 | Attack | 36 |
| Roche Taiwan (Pharma + Diagnostics) MNC · 台灣羅氏 (羅氏大藥廠 + 羅氏診斷) | MNC Pharma | Publicis Health (creative since 2019); global media fragmented (Dentsu/carat historical) — no single global media AOR | Publicis Groupe (creative) / mixed (media) | 7 | Greenfield | 83 |
| Burger King Taiwan MNC · 漢堡王台灣 (Burger King Taiwan) | MNC QSR | Spark Foundry (Publicis — global media AOR since 2019); DAVID Madrid/Miami (WPP/Ogilvy network — global creative scope on Burger King) | Publicis Groupe (media) / WPP (creative — DAVID/Ogilvy) | 7 | Greenfield | 43 |
| Eli Lilly Taiwan MNC · 台灣禮來股份有限公司 | MNC Pharma | WPP (creative — VML, Ogilvy Health, Hogarth production); media mixed (Mediahub/IPG historical) | WPP | 7 | Held | 95 |
| Henkel Taiwan MNC · 漢高台灣 | MNC FMCG | Dentsu (Carat) global media; Dentsu Creative on consolidated creative scope; multi-shop on regional adaptations including some legacy WPP (Wunderman Thompson) and DDB | Dentsu | 6 | Attack | 74 |
| Citi Taiwan (Citigroup) MNC · 花旗台灣 | MNC Finance | Publicis Media (Spark Foundry / most recent global cycle) | Publicis Groupe | 6 | Greenfield | 94 |
| Reckitt Benckiser Taiwan MNC · 利潔時台灣 | MNC FMCG | Carat (Dentsu) global media; multi-shop creative — BBH (Vanish/Finish/Air Wick), Havas Lemz (Dettol), McCann (Mucinex), with various indies on Durex + Mead Johnson | Dentsu (media); mixed (creative) | 6 | Greenfield | 84 |
| Heineken Taiwan MNC · 海尼根台灣 | MNC Beverage | Carat (Dentsu) global media; Publicis Le Pub on Heineken global creative; Iris Worldwide on Tiger; multi-shop regional on Sol/Desperados/Amstel | Dentsu (media); Publicis Groupe (creative — Heineken flagship) | 6 | Greenfield | 74 |
| Volkswagen Taiwan MNC · 台灣福斯汽車 | MNC Auto | PHD (Omnicom) — global media for VW passenger + Skoda + LCV EMEA since 2020; MediaCom/EssenceMediacom (WPP/GroupM) historic APAC incumbent on VW Group; TW local activation via distributor-appointed agencies | Omnicom (global media post-2020 EMEA); WPP (legacy APAC + creative work) | 6 | Greenfield | 39 |
| Disney Taiwan / Disney+ Taiwan MNC · 迪士尼台灣 | MNC Media & Entertainment | Disney+ global to OMD (Omnicom) since 2020; theatrical rotated by title in TW — Carat/Mindshare/local | mixed | 6 | Greenfield | 39 |
| HSBC Taiwan MNC · 匯豐台灣 | MNC Finance | Mindshare (WPP / GroupM bespoke HSBC unit) | WPP | 6 | Held | 94 |
| Domino's Pizza Taiwan MNC · 達美樂披薩台灣 (Domino's Pizza Taiwan) | MNC QSR | Wavemaker (WPP — global media AOR since 2020); WorkInProgress (WIP — bespoke US creative since 2018); TW creative via local shops | WPP | 6 | Held | 45 |
| Coca-Cola Taiwan MNC · 台灣可口可樂 | MNC FMCG | WPP Open X (global) / Starcom Taiwan (historical TW media) / Leo Burnett Taiwan (TW digital creative since 2012) | WPP (global) / Publicis (TW historical) | 5 | Greenfield | 83 |
| Stellantis Taiwan MNC · Stellantis 台灣 (多品牌經銷) | MNC Auto | Publicis Groupe ('Power of One' Stellantis bespoke unit) — global media + creative integrated lead since 2021; Leo Burnett (Publicis) on Alfa Romeo; legacy GS&P / Doner on Jeep US; TW local via brand-specific distributors (慶事汽車 Jeep, 寶嘉聯合 Peugeot/Citroen/DS) appointing shops independently | Publicis Groupe (global lock post-2021 merger) | 5 | Greenfield | 39 |
| Warner Bros. Discovery Taiwan MNC · 華納兄弟探索台灣 | MNC Media & Entertainment | OMD (Omnicom) — global WBD media consolidated post-merger 2022-23 | Omnicom | 4 | Attack | 23 |
| Mercedes-Benz Taiwan MNC · 台灣賓士股份有限公司 | MNC Auto (Premium) | Omnicom Team X (global creative + media since Jan 2022); Ogilvy & Mather Taipei historical Taiwan creative AOR (status post-2022 unverified) | Omnicom (global) / WPP-Ogilvy (Taiwan historical, possibly retained) | 4 | Greenfield | 87 |
| Audi Taiwan MNC · 台灣奧迪 | MNC Auto | BBH London (Publicis Groupe) — global creative since 2022; PHD (Omnicom) global media (VW Group EMEA 2020); MediaCom/EssenceMediacom (WPP) legacy APAC; TW local via Audi Taiwan-appointed shops | Publicis Groupe (creative) + Omnicom (media); WPP legacy | 4 | Greenfield | 23 |
| Pfizer Taiwan MNC · 輝瑞台灣 | MNC Pharma | Publicis Health Media | Publicis Groupe | 3 | Greenfield | 65 |
| Unilever Taiwan MNC · 台灣聯合利華 | MNC FMCG | OMG Taiwan (Omnicom Media Group) | Omnicom | 2 | Attack | 45 |
| L'Oréal Taiwan MNC · 萊雅台灣 | MNC Beauty | Publicis Groupe (Power of One bespoke — Starcom + Publicis One TW) | Publicis Groupe | 2 | Greenfield | 47 |
| Netflix Taiwan MNC · Netflix 台灣 | MNC Entertainment / Streaming | Hakuhodo H+ (SEA + Taiwan) | Hakuhodo DY (independent of Big 6) | 2 | Greenfield | 47 |
| Ford Lio Ho Motor MNC · 福特六和 | MNC Auto | Wieden+Kennedy (Portland) — global brand creative; GTB (WPP) + 'Global Team Ford' WPP-led creative collective; OMD (Omnicom) global media from 2024 — replaced Mindshare (WPP); TW local via Ford Lio Ho-appointed shops | Omnicom (media post-2024); WPP (creative via GTB + Global Team Ford); W+K independent on brand layer | 2 | Greenfield | 0 |
| Johnson & Johnson Taiwan MNC · 嬌生台灣 | MNC Pharma | WPP (CMI Media Group + GroupM/Mindshare) — Innovative Medicine global media; MedTech multi-shop separately; ACUVUE consumer separate | WPP | 2 | Held | 45 |
| Nike Taiwan MNC · Nike 台灣 | MNC Sportswear | Mindshare (Greater China buying incl. TW); Initiative leads APAC ex-China strategy; PMG global performance | WPP | 2 | Held | 30 |
| Haleon Taiwan MNC · Haleon 台灣 | MNC Consumer Health | WPP (wellness + oral health — Sensodyne, Aquafresh, Centrum, Caltrate, Emergen-C); Publicis Groupe (OTC — Voltaren, Panadol, Advil) | split: WPP + Publicis Groupe | 1 | Greenfield | 60 |
| Bayer Taiwan MNC · 拜耳台灣 | MNC Pharma | Interpublic Group (IPG) — global Consumer Health (creative + production + media); Pharmaceuticals (Rx) division has separate, less-publicized agency relationships | IPG (Consumer Health); mixed (Pharmaceuticals) | 1 | Greenfield | 60 |
| McDonald's Taiwan MNC · 台灣麥當勞 | MNC QSR | Ogilvy Taiwan (creative, current — Goodnight Song 2025) + Leo Burnett Taiwan (creative, prior — 40th anniversary 2024) | WPP (Ogilvy) / Publicis (Leo Burnett) — split locally | 1 | Greenfield | 45 |
| Rakuten Taiwan MNC · 樂天台灣 | MNC E-commerce | Multi-shop fragmented | Dentsu | — | Attack | 0 |
| Google Taiwan MNC · Google 台灣 | MNC Tech | In-house dominant | Omnicom | — | Attack | 0 |
| Tesla Taiwan MNC · 特斯拉台灣 | MNC Auto | In-house dominant | none (in-house) | — | Greenfield | 0 |
| BYD Taiwan MNC · 比亞迪台灣 (灰色市場 / parallel import) | MNC Auto | Undisclosed | none (no TW presence) | — | Greenfield | 0 |
| Costco Taiwan (Costco Wholesale Taiwan) MNC · 好市多台灣 | MNC Retail | In-house dominant | none | — | Greenfield | 0 |
| Coupang Taiwan MNC · 酷澎台灣 | MNC E-commerce | Multi-shop fragmented | mixed | — | Greenfield | 0 |
| Temu Taiwan MNC · Temu台灣 | MNC E-commerce | In-house dominant | mixed | — | Greenfield | 0 |
| Shein Taiwan MNC · Shein台灣 | MNC E-commerce | In-house dominant | none | — | Greenfield | 0 |
| Paramount Global Taiwan MNC · 派拉蒙台灣 | MNC Media & Entertainment | In-house dominant | Independent | — | Greenfield | 0 |
| The Estée Lauder Companies Taiwan MNC · 雅詩蘭黛台灣 | MNC Beauty | WPP Media (GroupM bespoke ELC unit) | WPP | 0 | Held | 47 |