Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk
Dashboard · Roster · MNC FMCG · Colgate-Palmolive Taiwan
№ 80 · The Colgate-Palmolive Taiwan dossier

Colgate-Palmolive Taiwan

高露潔台灣
Parent: Colgate-Palmolive Company (NYSE: CL)
Readiness
95
Held
Capped at 95. High confidence — AOR sourced within 0y · high-confidence research.
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Pipeline status
Your notes · Colgate-Palmolive Taiwan
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Deeply WPP-anchored both media (EssenceMediacom 2014) and creative (Red Fuse bespoke unit). TW is a key Asian market — Colgate is #1 toothpaste by share. Heavy CNY oral care + Mother's Day skincare (Palmolive) + back-to-school + dental association HCP work. Hill's Pet Nutrition operates vet-channel separately.

Signal timeline · last 90 days
0 of 0 shown
No signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.
The arithmetic of 95
score breakdown
AOR 12y with EssenceMediacom (WPP / GroupM) global media; Red Fuse Communications (WPP bespoke unit, anchored Y&R/VML) on global creative + productionaor_anniversary_5y+65
Intel depth (4 wedges · M&A, rebrand, recent)research_depth+55
Total · capped 9595
30-day signal trajectory
0 signals · spend N/A
Intel wedges
4/8
4 of 8 wedges corroborated. Research confidence: high — global AOR (WPP Mediacom 2014, Red Fuse bespoke unit) is public and well-documented..
Open playbook →
Recommended posture
Pitch now.
Defensive priority for WPP — defend Red Fuse + EssenceMediacom incumbency