Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk
Dashboard · Roster · MNC FMCG · Diageo Taiwan
№ 90 · The Diageo Taiwan dossier

Diageo Taiwan

帝亞吉歐台灣
Parent: Diageo plc (LSE: DGE / NYSE: DEO)
Readiness
95
Attack
Capped at 95. High confidence — high-confidence research.
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Your notes · Diageo Taiwan
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Premium spirits leader in TW with Johnnie Walker as the SOV anchor. Heavy on OOH (TW is one of the world's top spirits OOH markets), on-trade activation, KOL/lifestyle content, and CNY/gifting seasonality. Whisky dominant; gin (Tanqueray) and tequila (Don Julio) are growth bets. Marketing organized regionally (Diageo Asia Pacific, Singapore HQ) with TW country team executing. Carat (Dentsu) holds global media since 2017; Anomaly + AMV BBDO + indies hold global creative by brand. TW alcohol-ad restrictions push spend disproportionately into OOH, on-trade, KOL, and experiential vs TV.

Signal timeline · last 90 days
0 of 0 shown
No signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.
The arithmetic of 95
score breakdown
Intel depth (7 wedges · leadership change, M&A, transformation)research_depth+60
AOR 9y with Carat (Dentsu)aor_anniversary_5y+36
Total · capped 9595
30-day signal trajectory
0 signals · spend N/A
Intel wedges
7/8
7 of 8 wedges corroborated. Research confidence: high on global AOR structure (Carat 2017 media, Anomaly Johnnie Walker, AMV BBDO Guinness all well documented). Medium on TW-specific spend and named local leadership..
Open playbook →
Recommended posture
Pitch now.
Hard pitch — Carat (Dentsu) is locked on global media since 2017, renewed 2022. Hard to displace at AOR level.