Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk
Dashboard · Roster · MNC QSR · McDonald's Taiwan
№ 56 · The McDonald's Taiwan dossier

McDonald's Taiwan

台灣麥當勞
Parent: McDonald's Corporation (NYSE: MCD)
Readiness
45
Greenfield
Capped at 95. High confidence — AOR sourced within 0y · high-confidence research.
Workspace · saved locally in your browser
Pipeline status
Your notes · McDonald's Taiwan
Saves on blur. Stored in your browser only — not synced.

TVC-heavy, culture-led storytelling. Strong on TW collective-memory hooks (Jolin Tsai, Fei Yu-ching's Goodnight Song). Local creative leadership is given significant latitude vs. global Wieden mandate. Breakfast daypart is a strategic priority. Charity (RMHC) and family-positioning remain core. Highly digital-integrated (app pre-order, social).

Signal timeline · last 90 days
0 of 0 shown
No signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.
The arithmetic of 45
score breakdown
Intel depth (5 wedges · leadership change, recent)research_depth+45
Total · capped 9545
30-day signal trajectory
0 signals · spend N/A
Intel wedges
5/8
5 of 8 wedges corroborated. Research confidence: high — Ogilvy TW + Leo Burnett TW creative roles are confirmed via campaign credits; marketing leadership transition is documented; only media AOR remains uncertain..
Open playbook →
Recommended posture
Monitor quietly.
Ogilvy Taiwan (WPP) ALREADY has a wedge with the Goodnight Song work — WPP Media Taiwan can land a media-side complement to its sibling creative agency's success