Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk

Dashboard · Roster · MNC FMCG · Kraft Heinz Taiwan

№ 79 · The Kraft Heinz Taiwan dossier

Kraft Heinz Taiwan

卡夫亨氏台灣

Parent: The Kraft Heinz Company (NASDAQ: KHC)

Readiness

Greenfield

Capped at 95. High confidence — high-confidence research.

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Pipeline status

Your notes · Kraft Heinz Taiwan

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Lean local org; Publicis 'Power of One' globally; regional Asia hub-led activation; TW spend is project-pitched rather than AOR-anchored. Heinz ketchup is the visible TW spend; Philadelphia is the prestige supermarket activation; other brands are minor.

Signal timeline · last 90 days

0 of 0 shown

No signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.

The arithmetic of 61

score breakdown

AOR 8y with Publicis Groupe ('Power of One' integrated unit — Publicis Media + Publicis creative + Sapient + Digitas); David / Ogilvy (WPP) and Wieden+Kennedy on selected creative	aor_anniversary_5y	+36
Intel depth (4 wedges)	research_depth	+25
Total · capped 95		61

30-day signal trajectory

0 signals · spend N/A

Intel wedges

4 of 8 wedges corroborated. Research confidence: high — global AOR (Publicis 2018) is public; TW lean-org structure is sector-typical..

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