Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk
Dashboard · Roster · MNC FMCG · Procter & Gamble Taiwan
№ 88 · The Procter & Gamble Taiwan dossier

Procter & Gamble Taiwan

寶僑家品台灣
Parent: The Procter & Gamble Company (NYSE: PG)
Readiness
81
Greenfield
Capped at 95. High confidence — high-confidence research.
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World's largest brand-marketing company with disciplined sector-by-sector global agency roster. Taiwan is a Greater China sub-market — local team executes global hero campaigns with TW casting/localization and runs continuous retail/CRM. SK-II is the prestige halo; Pantene/Olay are the mass-market TVC workhorses; Pampers/Gillette/Tide are category-share defenders. Publicis Groupe holds global media (since 2014, one of largest media accounts in the world). Creative is decentralized across Grey (WPP), Saatchi & Saatchi (Publicis), Wieden+Kennedy, Forsman & Bodenfors by brand. Heavy department-store anniversary cycles, mass MRT/OOH, and growing KOL/livestream activation in TW.

Signal timeline · last 90 days
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The arithmetic of 81
score breakdown
Intel depth (7 wedges · recent)research_depth+45
AOR 12y with Publicis Groupe (Wave / PG One bespoke unit — Starcom + Publicis Media)aor_anniversary_5y+36
Total · capped 9581
30-day signal trajectory
0 signals · spend N/A
Intel wedges
7/8
7 of 8 wedges corroborated. Research confidence: high on global AOR structure (Publicis media 2014 well documented; Grey/Saatchi creative splits well documented). Medium on TW-specific spend numbers and named local marketing leadership..
Open playbook →
Recommended posture
Brief the room this week.
Hard pitch — Publicis is locked globally since 2014 on media; major WPP defensive position is Grey's creative remit on Gillette/Pampers/Pantene/H&S which IS WPP-internal.