Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk
Dashboard · Roster · MNC FMCG · Kimberly-Clark Taiwan
№ 82 · The Kimberly-Clark Taiwan dossier

Kimberly-Clark Taiwan

金百利克拉克台灣
Parent: Kimberly-Clark Corporation (NYSE: KMB)
Readiness
90
Greenfield
Capped at 95. High confidence — AOR sourced within 0y · high-confidence research.
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Pipeline status
Your notes · Kimberly-Clark Taiwan
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Strongest WPP-anchored MNC in TW FMCG — global media (Mindshare 2018) + creative on biggest brands (VML on Huggies + Kotex). TW is a top-3 Asian market for KC. Huggies + Kotex are consistent top-10 TW TVC spenders. Heavy mom-and-baby retail + CVS + Watsons/Cosmed channel.

Signal timeline · last 90 days
0 of 0 shown
No signals captured in the last 90 days. Account is monitored daily — next ingest will pick up MOPS filings + RSS hits automatically.
The arithmetic of 90
score breakdown
AOR 8y with Mindshare (WPP / GroupM) global media; VML (formerly Wunderman Thompson, WPP) on Huggies + Kotex global creative; FCB (IPG) on Kleenex; Ogilvy (WPP) on selected corporateaor_anniversary_5y+55
Intel depth (4 wedges · recent)research_depth+35
Total · capped 9590
30-day signal trajectory
0 signals · spend N/A
Intel wedges
4/8
4 of 8 wedges corroborated. Research confidence: high — global media AOR (Mindshare 2018) and creative anchors (VML on Huggies + Kotex) are public and well-documented..
Open playbook →
Recommended posture
Pitch now.
TOP DEFENSIVE PRIORITY for WPP — defend Mindshare + VML incumbency aggressively