Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds

Agency Intel / TW

“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk

Dashboard · Roster · MNC FMCG · PepsiCo Taiwan

№ 55 · The PepsiCo Taiwan dossier

PepsiCo Taiwan

台灣百事食品

Parent: PepsiCo Inc. (NASDAQ: PEP)

Readiness

Attack

Capped at 95. Medium confidence — AOR sourced ≥14y ago — relationship inferred · medium-confidence research.

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Pipeline status

Your notes · PepsiCo Taiwan

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Foods business (Lay's, Doritos, Cheetos, Quaker) is OMD-led on media, with creative likely flowing through Omnicom shops (BBDO/TBWA APAC). Beverages (Pepsi, Gatorade, Mountain Dew) follow global AORs (TBWA Chiat\Day for Gatorade creative). Local TW execution is tactical — KOL, retail, sampling. Less TVC-heavy than Coke locally; more digital-skewed.

Signal timeline · last 90 days

1 of 1 shown

−5d

campaign

Rebrand / brand refresh

Source ↗

The arithmetic of 80

score breakdown

AOR 14y with OMD Taiwan	aor_anniversary_5y	+36
Intel depth (4 wedges · M&A)	research_depth	+25
Rebrand / brand refresh	transformation_rebrand	+19
Total · capped 95		80

30-day signal trajectory

1 signal · spend N/A

Intel wedges

4 of 8 wedges corroborated. Research confidence: medium-low — OMD media incumbency is solid; creative AOR for TW Foods specifically is not publicly confirmed (assumed BBDO/TBWA based on Omnicom alignment)..

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