Mercedes-Benz Taiwan

Premium-luxury, globally-consolidated, transition-state. Mercedes-Benz Taiwan operates as a wholly-owned Taiwan subsidiary of Mercedes-Benz Group AG (Stuttgart). Marketing is consolidated globally under Omnicom's Team X (launched Jan 2022) — OMD for media, BBDO Greater China + Merkley & Partners for creative, dedicated Omnicom ops team. Taiwan sits inside this Team X global structure with regional execution via Omnicom Greater China. Historical Taiwan localization creative was handled by Ogilvy & Mather Taipei (confirmed 2010-circa 2020); the post-Team-X status of Ogilvy Taipei scope is unverified — possibly retained as a localization partner, possibly absorbed into Omnicom regional. Total Taiwan ad spend is in the very-high band for an MNC — premium luxury cars have high per-unit margins supporting high marketing investment. Channels heavily weight premium OOH (Xinyi, Da'an, Songshan, airport, premium golf clubs), premium print (商業周刊, 天下, 遠見), in-flight (EVA Premium Laurel Class, CAL), premium digital, and EXPERIENTIAL (Star Experience events, AMG track days, owner-loyalty cultural sponsorship). Dealer network — 中華賓士 (CMC Motors, sister to TWSE 2204), 台隆賓士, 盛尚, 賓陽 — runs separate retail co-funded layers with their own agency relationships. The CRITICAL CURRENT STATE: new CEO Mark Raine (Sep 1, 2025) is in the months-6-18 window typical for luxury auto subsidiary CEO vendor review. The pitch window is open NOW (May 2026 = month 8 of his tenure). This is the most pitch-actionable luxury auto account in Taiwan.