• WedgeHard pitch — Publicis is locked globally since 2014 on media; major WPP defensive position is Grey's creative remit on Gillette/Pampers/Pantene/H&S which IS WPP-internal.
• WhyCRITICAL OMISSION FROM EARLIER BATCHES — P&G is one of the world's largest advertisers (FY2024 ad spend US$8.2B globally) and the single most important Publicis client. Taiwan execution flows from Greater China cluster.
• WhoP&G Taiwan Country GM (Greater China cluster) · P&L owner; reports to Greater China President in Guangzhou/Shanghai

1. W1Hard pitch — Publicis is locked globally since 2014 on media; major WPP defensive position is Grey's creative remit on Gillette/Pampers/Pantene/H&S which IS WPP-internal.
2. W2Defensive: Grey Taipei creative continuity on the WPP-held brands — anchor relationship, expand to digital/CRM/commerce remit
3. W3Project work in commerce / shopper marketing — TW e-comm (PChome, Momo, Shopee TW) growing fast, may sit outside Publicis core plan-and-buy
4. W4KOL / livestream activation — TW beauty influencer ecosystem is highly competitive, project-pitchable
5. W5Retail media activation at SOGO/Mitsukoshi/Watsons/Cosmed — counter-level prestige plays for SK-II / Olay Luxe
6. W6CRM/data — Pampers Club, SK-II loyalty programs need Choreograph / Mindshare data orchestration
7. W7Avoid: any media-AOR challenge globally — Publicis Wave/PG One is one of the most entrenched accounts in advertising

• CRITICAL OMISSION FROM EARLIER BATCHES — P&G is one of the world's largest advertisers (FY2024 ad spend US$8.2B globally) and the single most important Publicis client. Taiwan execution flows from Greater China cluster.
• Global media: Publicis Groupe since 2014 (Starcom + Publicis Media bespoke unit 'PG One' / 'Wave'). Cathay Group of bespoke. This is one of the largest single media accounts globally — at least US$3B+ annual billings.
• Global creative: 'fewer, better' roster — Grey (WPP) for Gillette, Pampers, Head & Shoulders, Pantene; Saatchi & Saatchi (Publicis) for Olay, Tide; Wieden+Kennedy for Old Spice; Forsman & Bodenfors for SK-II (won 2022 from Wieden); Publicis Conseil for some brands.
• WPP retains Grey relationships on Gillette/Pampers/Pantene at creative — but lost the much larger media pie to Publicis in 2014.
• No recent global media review announced — Publicis Groupe relationship appears stable through at least 2026.
• Taiwan-specific media buying executes from Starcom Taiwan / Publicis Media Taiwan; creative localized via Grey Taipei / Saatchi & Saatchi Taipei depending on brand.
• CNY beauty + Mother's Day skincare are the biggest TW spend pulses (SK-II/Pantene/Olay).

• P&G Taiwan Country Marketing Lead (not publicly named)Country Marketing / GM, P&G Taiwan

  since unknown

  P&G Taiwan reports into P&G Greater China (Guangzhou/Shanghai). Marketing organized by Sector: Beauty (Pantene, Olay, SK-II, Head & Shoulders, Herbal Essences), Grooming (Gillette, Braun, Venus), Health Care (Vicks, Crest, Oral-B), Family Care (Pampers, Always), Fabric & Home Care (Tide, Ariel, Downy). Brand managers per sector run TW activation; reporting up to Greater China category VPs.

  Source ↗
• Marc PritchardChief Brand Officer, The Procter & Gamble Company (global)

  since 2008

  Global CBO — architect of the 2014 'fewer, better' consolidation that handed media to Publicis Groupe (then SMG/Starcom) and creative to a tight set of WPP/Publicis/Omnicom shops per brand. Drives the global agency model that TW Taiwan inherits.

  Source ↗

World's largest brand-marketing company with disciplined sector-by-sector global agency roster. Taiwan is a Greater China sub-market — local team executes global hero campaigns with TW casting/localization and runs continuous retail/CRM. SK-II is the prestige halo; Pantene/Olay are the mass-market TVC workhorses; Pampers/Gillette/Tide are category-share defenders. Publicis Groupe holds global media (since 2014, one of largest media accounts in the world). Creative is decentralized across Grey (WPP), Saatchi & Saatchi (Publicis), Wieden+Kennedy, Forsman & Bodenfors by brand. Heavy department-store anniversary cycles, mass MRT/OOH, and growing KOL/livestream activation in TW.

• SK-II PITERA campaign — premium prestige skincare2024 · Forsman & Bodenfors (global creative since 2022) + Grey for select markets · Hero films, prestige beauty editorial, KOL + counter activation

  SK-II is P&G's flagship premium beauty brand in Taiwan; SOGO/Mitsukoshi counter network is core retail. PITERA platform anchors continuous global hero work with TW counter co-op.

  Source ↗
• Pantene 'Strong is Beautiful' / Hair Pro-V platform2024 · Grey (global), Publicis (media) · TVC + digital + retail

  Pantene is among the top haircare TVCs by share-of-voice in Taiwan annually. Taiwan localization rides global hero films.

• Olay Regenerist anti-aging — Taiwan2024 · Saatchi & Saatchi (global creative — Publicis); media via Publicis · TVC + e-comm + KOL

  Olay is a top-tier mass-market skincare TVC spender in TW. Saatchi & Saatchi has been Olay's lead creative shop for 30+ years.

• Gillette / Pampers / Tide — category-leadership TVC2024 · Grey (Gillette/Pampers historical); Saatchi/Wieden+Kennedy for Tide · TVC + digital

  Mass-market category share-of-voice plays in TW. Pampers in particular runs continuous CRM via Pampers Club app.

• P&G Taiwan Country GM (Greater China cluster)P&L owner; reports to Greater China President in Guangzhou/Shanghai
  ↗
• Sector Brand Directors (Beauty / Grooming / Health / Family Care / Fabric Care) — Greater ChinaCategory P&L and agency-relationship owners
  ↗
• Marc Pritchard — global CBOSets global agency model and roster; final approver of any AOR move
  ↗

Do NOT pitch global media — Publicis has held it since 2014 in a bespoke unit (Wave/PG One) and the relationship is one of the most entrenched in the industry. Do NOT pitch global creative on the Publicis-held brands (Olay/Tide/SK-II). DO defend Grey's WPP-internal creative on Gillette/Pampers/Pantene/H&S. Pitch project remits: commerce, KOL, CRM, retail media. P&G is brand-managerially disciplined — global agency model is rarely overturned by local TW briefs.

• Unilever Taiwan (Dove vs Pantene; Sunsilk vs H&S; Lifebuoy vs Safeguard)
• L'Oréal Taiwan (Lancôme/L'Oréal Paris vs Olay/SK-II)
• Estée Lauder Companies Taiwan (La Mer vs SK-II prestige)
• Kao Taiwan (Merit/Essential haircare vs Pantene)
• Kimberly-Clark Taiwan (Huggies vs Pampers; Kotex vs Always)

• ? Who is the current P&G Taiwan Country GM / country marketing director?
• ? Has any recent Greater China media-buying carve-out been awarded outside Publicis (e.g., commerce-only or KOL-only)?
• ? What is the exact Pantene/Olay/SK-II TW share of P&G Greater China spend?
• ? Has SK-II's switch from Wieden+Kennedy to Forsman & Bodenfors (2022) affected TW agency execution?
• ? Does Cheil/Hakuhodo/dentsu hold any project work in TW outside the global Publicis/WPP/Omnicom roster?