• WedgeTW CNY premium gifting activation (Martell, Royal Salute, Chivas 25) — project-pitched, BIG Q4 budgets
• WhyOmnicom (PHD) holds global media since 2016 — locked, multi-cycle renewal
• Who ·

1. W1TW CNY premium gifting activation (Martell, Royal Salute, Chivas 25) — project-pitched, BIG Q4 budgets
2. W2Glenlivet single-malt collector + connoisseur activation (whisky shows, tasting events)
3. W3Jameson younger-spirits-drinker activation — premium bar circuit, music festival
4. W4Absolut Vodka Pride + creative-collab activation (post-2024 creative review opens project latitude)
5. W5TW on-trade KOL + sommelier programs
6. W6Avoid pitching global media — Omnicom PHD locked since 2016

• Omnicom (PHD) holds global media since 2016 — locked, multi-cycle renewal
• Creative is multi-shop with no WPP anchor — BETC + Marcel (Publicis), Anomaly, DDB
• Pernod Ricard TW is a long-established LOCAL entity — more decision latitude than Diageo's Singapore hub model
• TW alcohol regulations: no spirits TVC 21:00-09:00; heavy OOH (MRT, airport), KOL, on-trade, experiential activation
• Premium gifting (CNY) is the dominant TW spend pulse — Martell + Chivas + Royal Salute

• Pernod Ricard Asia marketing leadershipReports through Pernod Ricard Asia (Hong Kong HQ)

  since ongoing

  Pernod Ricard Taiwan Ltd is a long-established TW operating entity (vs Diageo's Singapore-hub model). Premium spirits #2 globally.

  Source ↗

Omnicom-locked global media; multi-shop creative with no WPP anchor. TW is among world's top whisky markets per capita. TW Pernod Ricard is a long-established local operating entity = MORE local pitch latitude than Diageo. Heavy OOH (MRT, airport) + premium gifting (CNY) + on-trade (premium bars + hotels) + KOL.

• Chivas Regal CNY zodiac gifting + 'Success Is a Blend'2025 · BETC (Publicis) creative + PHD (Omnicom) media · Premium gifting + OOH + KOL + on-trade

  Annual CNY zodiac Chivas 12/18/25 limited editions — TW MRT + airport OOH, premium gifting retailers, business gifting channels.

• Martell Cordon Bleu CNY premium gifting2025 · DDB (Omnicom) regional creative + PHD media · Premium gifting + on-trade + KOL

  Iconic CNY premium gifting cognac in TW — heavy Q4 + CNY airport, premium retailer, and hotel banquet activation.

• Jameson 'Triple Distilled. Triple Smooth'2024 · Anomaly creative + PHD media · Digital + on-trade + KOL

  Irish whiskey platform — TW younger spirits drinker activation in premium bars + on-trade.

Don't pitch global media — Omnicom PHD locked since 2016. Pitch project-only on TW CNY premium gifting (Q4 budget pulse), single-malt collector work, on-trade premium bar activation.

• Diageo TW (Johnnie Walker, Singleton — direct Chivas/Glenlivet competitor)
• Suntory TW (Hibiki, Yamazaki — premium Japanese whisky)
• Brown-Forman TW (Jack Daniel's)
• Local TW Kavalan whisky (King Car)
• Rémy Cointreau TW (Rémy Martin — direct Martell competitor)

• ? Who is named Pernod Ricard Taiwan GM + marketing director currently?
• ? What is the budget split between CNY premium gifting and year-round on-trade?
• ? Has Absolut TW Pride activation been pitched locally post-2024 global creative review?