• WedgeDefensive priority for WPP — defend Red Fuse + EssenceMediacom incumbency
• WhyRed Fuse Communications is WPP's bespoke client unit serving Colgate-Palmolive globally — DEEP entrenchment, very hard for any non-WPP shop to displace
• Who ·

1. W1Defensive priority for WPP — defend Red Fuse + EssenceMediacom incumbency
2. W2Hill's Pet Nutrition vet-HCP marketing (potentially outside Red Fuse scope) — premium pet channel
3. W3TW dental association HCP work — Colgate Total relaunch + Sensitive professional
4. W4Project-pitched CNY oral care gifting + Mother's Day Palmolive activation

• Red Fuse Communications is WPP's bespoke client unit serving Colgate-Palmolive globally — DEEP entrenchment, very hard for any non-WPP shop to displace
• EssenceMediacom (WPP/GroupM post-2022 merger) holds global media since 2014 — among WPP's longest-running global media wins
• Hill's Pet Nutrition is a separate sub-brand with vet-channel focus; HCP marketing requires specialty
• Watch 10-year media review window 2024-2025 — but no public review signal suggests quiet renewal

• Colgate-Palmolive Greater China + APAC marketing leadershipReports through CP Asia Pacific (Hong Kong/Singapore)

  since ongoing

  TW marketing flows through CP Greater China + APAC cluster. Hill's Pet Nutrition has its own marketing org (vet specialty + pet specialty channels).

  Source ↗

Deeply WPP-anchored both media (EssenceMediacom 2014) and creative (Red Fuse bespoke unit). TW is a key Asian market — Colgate is #1 toothpaste by share. Heavy CNY oral care + Mother's Day skincare (Palmolive) + back-to-school + dental association HCP work. Hill's Pet Nutrition operates vet-channel separately.

• Colgate 'Optimism is the Power of a Smile' platform2024 · Red Fuse Communications (WPP bespoke) + EssenceMediacom · TVC + digital + retail + dental HCP

  Global brand platform reframing Colgate around optimism — TW activation localized via Watsons/Cosmed retail.

  Source ↗
• Colgate Total 'Whole Mouth Health' relaunch2023 · Red Fuse / Y&R · TVC + dental HCP + retail

  Major Total reformulation rolled out globally including TW; heavy dental association + pharmacy push.

Don't pitch to displace Red Fuse or EssenceMediacom — both are deeply locked. Pitch as WPP-aligned (Lawrence's WPP-aligned posture is the asset). If pitching against WPP somehow, only target Hill's Pet Nutrition vet specialty channel.

• Procter & Gamble TW (Crest, Oral-B)
• Unilever TW (Signal — limited TW)
• Lion TW (Systema, Kiss You)
• GSK Sensodyne (now Haleon) TW

• ? Who is the named CP Greater China marketing director currently?
• ? Has Hill's Pet Nutrition TW vet specialty been pitched outside Red Fuse?
• ? Is there any visible 10-year media review activity 2024-2025?