Vol. I · No. 1 · Taipei EditionThursday, 14 May 2026 · 2026-W20Last ingest 3d ago · 4/4 feeds
Agency Intel / TW
“Truth · Timing · Tradecraft” — the WPP Media Taiwan review-readiness desk
Briefings · Week of 2026/05/11
Monday briefing
Week of 2026/05/11.
Generated 2026/5/11 下午10:36:37
Watchlist · top 5 to chase
- № 1 · Cathay Financial Holding92
Intel depth (7 wedges · leadership change, rebrand, recent) · AOR 15y with Ogilvy Taiwan
- № 2 · Fubon Financial Holding55
Intel depth (8 wedges · leadership change, M&A, recent)
- № 3 · CTBC Financial Holding95
Intel depth (6 wedges · leadership change, M&A, recent) · AOR 12y with McCann Worldgroup Taiwan
- № 4 · E.SUN Financial Holding47
Intel depth (6 wedges · M&A, recent)
- № 5 · Mega Financial Holding61
Intel depth (7 wedges · M&A, recent)
New hot this week
No new hot accounts crossed the threshold.
Top movers
Quiet week. No accounts moved more than 5 points.
Drop-offs
No accounts cooled out of Hot.
This week
Quiet week on the signal feed. The interesting accounts remain the long-tail AOR-anniversary plays. 25 accounts sit in Hot this morning, 28 in Warm. Source links on every card — tap through before any internal call.