• WedgeNike global media split 2024: Initiative (IPG Mediabrands) for media strategy across most Asia ex-China; Mindshare retained for China + parts of SEA buying; PMG handles performance globally
• Whyadidas (Initiative/Carat media globally — varies), Asics (often local rosters in TW), New Balance (independent shops + DTC heavy), On + HOKA (challenger brands taking share). Lululemon entering TW aggressively. The performance-running category is where most agency competition concentrates.

1. W1Nike global media split 2024: Initiative (IPG Mediabrands) for media strategy across most Asia ex-China; Mindshare retained for China + parts of SEA buying; PMG handles performance globally
2. W2Greater China reorganization stress — Nike has had multiple senior leadership changes 2023-2025 amid market share losses to On/HOKA/adidas
3. W3Run Club / Training Club app + SNKRS app are platform-level digital, not classic media
4. W4Lunar New Year + Jordan Brand cultural campaigns frequently briefed to specialist shops
5. W5P.LEAGUE+ basketball league partnership management

• adidas (Initiative/Carat media globally — varies), Asics (often local rosters in TW), New Balance (independent shops + DTC heavy), On + HOKA (challenger brands taking share). Lululemon entering TW aggressively. The performance-running category is where most agency competition concentrates.
• MIXED, MODESTLY DECLINING. Mindshare (WPP) historically held substantial Nike media business globally and retained China + parts of SEA buying after the 2024 review. However, Nike moved media strategy for most APAC ex-China to Initiative (IPG Mediabrands) in 2024, taking strategic-planning seat away from Mindshare. Taiwan sits within Greater China cluster — Mindshare China still leads buying, with Taiwan execution likely cascading. AKQA (WPP) has standing global digital/innovation work with Nike. Wieden+Kennedy (independent, not WPP) is the immortal creative partner — W+K Shanghai handles Greater China including Taiwan ('I Can Change Sport' Taiwan work cited). Net: WPP has Mindshare-China-led media seat + AKQA digital scope; loss of APAC strategic planning to Initiative is the exposure point. Defending requires Greater China continuity arguments.
• Nike Greater China senior leadership announcements
• Nike DTC vs wholesale strategy shifts
• Initiative vs Mindshare buying-region boundary clarifications
• P.LEAGUE+ / T1 League sponsorship renewals or shifts
• Lunar New Year creative briefing partners
• SNKRS app + Run Club platform partnership announcements

No marketing leadership identified publicly.

Nike is the dominant sportswear brand in Taiwan across performance running, basketball, and lifestyle sneakers. Jordan Brand has very strong cultural pull in Taiwan basketball culture (P.LEAGUE+, T1 League sponsorships). Converse holds a separate lifestyle/youth position. Direct competitors: adidas (close #2), Asics (running performance leader), New Balance (lifestyle surging), On Running + HOKA (premium running). Nike Taiwan operates primarily DTC + key wholesale (FUNTOP, ATT, JD/SUSO multi-brand). Heavy local marketing emphasis on running (Taipei Marathon, Wan Jin Shi, Sun Moon Lake), basketball (Jordan Brand grassroots, P.LEAGUE+ tie-ins), and women's training.

No campaigns surfaced in research.

No decision-makers identified.

Nike Taiwan reports into Nike Greater China cluster (Shanghai HQ) after 2020 reorganization — previously sat within Nike APAC/LATAM. This means most strategic media planning happens at Greater China level with local Taiwan execution. In-house Nike marketing org is unusually strong globally — Nike has been pulling capabilities in-house since 2017 (digital, social, content production). External agency footprint is smaller than typical MNCs at this spend tier.