• WedgeRMN/Retail-Media transformation: WPP (GroupM/Choreograph/Mindshare/Wavemaker) could position as the agency-side counterpart to PRESCO's publisher-side build — help brands transact against 7-ELEVEN's RMN, and help PCSC sell it to global advertisers via WPP's global brand relationships.
• WhyAccount history shows willingness to re-pitch master brand work (Ogilvy displaced ADK on City Café in 2009 via competitive review).
• Who羅智先 (Alex Lo) · Chairman PCSC / Chairman & GM-equivalent Uni-President Group

1. W1RMN/Retail-Media transformation: WPP (GroupM/Choreograph/Mindshare/Wavemaker) could position as the agency-side counterpart to PRESCO's publisher-side build — help brands transact against 7-ELEVEN's RMN, and help PCSC sell it to global advertisers via WPP's global brand relationships.
2. W2Post-郭慶峰 marketing transition (June 2025): natural moment to introduce a strategic-partner offer to the incoming senior marketing exec.
3. W3Carrefour Taiwan brand-architecture & integration: still losing money, brand retained ('天花板級'), no obvious AOR for the combined group — major opportunity for integrated brand-strategy + comms-architecture work.
4. W4OPEN!PRIMA paid-subscription growth: subscription marketing playbook (Costco-as-imaginary-enemy framing), data-driven retention, CLV modelling — premium consulting/CRM wedge (Wunderman Thompson Data / VML / Ogilvy CRM).
5. W5City Café platform refresh: 18-year Gwei Lun-mei platform is among Taiwan's longest brand-celebrity pairings; a culturally credible 'next chapter' brief is a high-prestige creative wedge if/when the brand decides to evolve.
6. W6Sustainability/inclusion stories (GOOD STORE 日常碳, 幾點了咖啡館) won 2024 gold — PCSC clearly invests in purpose comms; WPP can offer measurement, credibility frameworks (Sustainable Marketing Index).

• Account history shows willingness to re-pitch master brand work (Ogilvy displaced ADK on City Café in 2009 via competitive review).
• No public AOR announcement for PCSC at master-brand level since 2009 — suggests project-based or fragmented roster.
• Top marketing exec 郭慶峰 promoted out of PCSC to parent company (June 2025); successor not publicly named — classic transition window where pitch invitations get rethought.
• Carrefour Taiwan absorbed via 2023 close (NT$31.2B deal) but 'still losing money' per天下 reporting; Carrefour brand to be retained ('天花板級名字' per Lo); marketing-model integration with PCSC IMC still unresolved.
• PRESCO is rapidly commercializing OPENPOINT/RMN with multiple specialist partners (Aotter, Tenz, Google, DMA) — agency role increasingly looks like one of many in a publisher's roster, not a brand AOR.
• Heavy in-house social/owned-media capability (Threads launch case, OPENPOINT app comms) reduces traditional creative agency dependency.

• 羅智先 (Alex Lo / Lo Chih-hsien)Chairman, PCSC & Uni-President Enterprises

  since
• 黃瑞典 (Huang Jui-tien)President / General Manager, PCSC (continuing 2025)

  since
• 郭慶峰 (Kuo Ching-feng)Former PCSC 行銷群協理 (Marketing Group AVP); promoted June 2025 to General Manager of Uni-President Enterprises (parent)

  since
• 劉鴻徵 (Liu Hung-cheng)Former Director, Integrated Marketing Dept., PCSC (concurrently Marketing Director of Uni-President Dream Mall)

  since
• PRESCO (統一資訊 / Uni-President Information Corp.)Group digital marketing arm; 100%-owned Uni-President subsidiary (est. 2000)

  since

Conservative, retail-data-led, increasingly publisher-minded. PCSC has shifted from being a classic CPG-style advertiser to operating its own retail media network (RMN) via PRESCO — selling rather than just buying media. Brand work is anchored by 18-year continuous City Café celebrity platform (Gwei Lun-mei) and IP/CSR initiatives (themed stores, GOOD STORE, 幾點了咖啡館). In-house and owned-channel muscle (OPENPOINT app, Threads, 7-ELEVEN社群) is strong. Project-based agency engagements are the norm; no public master AOR. Loyalty/subscription (OPEN!PRIMA) is the 2025 strategic flagship. Carrefour integration unresolved at marketing-org level. Likely buyer of: martech build, retail-media tech, programmatic DOOH partners, IP licensing/production, integrated through-the-line creative on a project basis.

• CITY CAFÉ — long-running brand platform (整個城市就是我的咖啡館 / NEW CITY CAFE 探索更好的一杯咖啡)ongoing 2007–2025

• 7-ELEVEN GOOD STORE 日常碳 (Everyday Carbon)2024

• 幾點了咖啡館 有閒來坐 (Time for Coffee — elder/social-inclusion store concept)2024

• 7-ELEVEN 星級饗宴 名鍋盛典 (Michelin Chef Hot-Pot)2024

• 7-ELEVEN threads 一日十萬粉 (Threads launch, 100k followers in one day)2024

• 世界卡通肖像主題店 100 店 (World Cartoon IP themed stores)2024

• OPEN!PRIMA / uniopen PRIMA paid subscription launch2025

• 7-ELEVEN RMN Media Briefing — 零售媒體新紀元2025-08-26 at Taipei International Convention Center

• 羅智先 (Alex Lo)Chairman PCSC / Chairman & GM-equivalent Uni-President Group
• 黃瑞典 (Huang Jui-tien)President PCSC
• [SUCCESSOR TBD] — 行銷群協理 PCSCSenior marketing exec backfilling 郭慶峰 (promoted out June 2025)
• PRESCO (統一資訊) leadershipOperates RMN, OPENCHANNEL, OPENPOINT ad inventory
• OPENPOINT / uniopen membership product owner (internal)Owns 19M-member loyalty platform & PRIMA subscription

Do NOT pitch this as a traditional 'consolidate your AOR' story — PCSC has thrived on project-based, retail-data-led, in-house-heavy marketing for 15+ years and has just built a publisher-side martech (RMN) stack with its own group subsidiary (PRESCO). Don't lead with creative-network credentials alone; lead with retail-media + data + subscription capability. Avoid implying that Starbucks Taiwan is a sister brand (divested 2017). Avoid treating Carrefour as a clean sister-brand integration story — it is publicly acknowledged to be still losing money and Lo has explicitly kept the brand name. Avoid naming a 'current AOR' on City Café in the pitch deck unless verified — public record only confirms Ogilvy Taiwan won the account in 2009 and there is no public 2024/2025 confirmation.

• FamilyMart Taiwan (全家便利商店, 5903.TWO) — #2 convenience-store chain; primary direct rival
• Hi-Life (萊爾富) — distant #3
• OK Mart — small player
• PX Mart / 全聯 (private) — supermarket leader; expanded into fresh/ready-to-eat colliding with PCSC; notable that PCSC's former IMC director 劉鴻徵 moved there
• Costco Taiwan — Chairman Lo named Costco the 'imaginary enemy' for PRIMA paid-membership strategy
• Carrefour Taiwan (now 70% Uni-President / 30% PCSC) — formerly competitor, now sister brand still managed somewhat separately
• Starbucks Taiwan — no longer a sister brand (Uni-President sold its Starbucks Taiwan stake to Starbucks Corp in 2017)

• ? Who is the new 行銷群協理 at PCSC after 郭慶峰's promotion to Uni-President GM in June 2025?
• ? Is Ogilvy Taiwan still the creative agency of record for City Café in 2025, or has it returned to ADK / shifted to a local indie?
• ? What is the actual measured FY2024 ad spend for PCSC (vs the NT$1.5B estimate)? Brain Magazine's 500-Advertisers list should be checked for the 2023/2024 editions.
• ? Who owns the OPENPOINT app's brand/creative — is it 100% in-house, PRESCO-led, or does an external digital agency support it?
• ? How is Carrefour Taiwan's marketing being managed post-acquisition? Same AOR roster as pre-2023, or being consolidated under PCSC/PRESCO?
• ? What is the agency credit for the Brain-award-winning 'GOOD STORE 日常碳' and '幾點了咖啡館' campaigns — in-house or external?
• ? Does PCSC have a defined media-buying AOR separate from PRESCO's owned RMN, e.g., is Carat (the 2007 incumbent) still buying off-network media?
• ? What is the executive sponsor inside PRESCO/PCSC for the RMN commercialization — natural WPP/GroupM counterpart?